Our very first guest is here! It's Justin Dunham, Founder of content strategy and SEO agency Ércule. Justin is an SEO wizard who cares about the nitty gritty SEO details so his clients can pay attention to the big picture stuff. We chatted about: Why SEO is absolutely a revenue lever and how to treat is as such What marketers do that makes him want to rip is hair out What marketers do that he wishes others would catch onto Ottimo — Ércule's app that translates confusing GA data into usable insights for marketers (You can use it for free at ottimo.cool.)You can find Justing on LinkedIn at https://www.linkedin.com/in/justinwdunham