The paid influencer trend is steadily making its way into the B2B space — and that's a good thing! Spreading the word about your brand and product is much more powerful coming from a trusted human than it is a faceless company page.In this episode, Susan and Jess discuss: How to Identify and work with the people inside your company who have credibility and expertise in your brand's space. How to find and partner with those outside your company whose following and POV align with your brand's. What influencers — internal and external — need from you in order to create the most persuasive content possible.That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up