What would you do if ...- You see an uptick in organic traffic, but not conversions?- Someone asks, "Should we bid on our own branded keywords?"- You have multiple products and personas, but a small marketing team?- You want to try to replicate some of your LinkedIn ads success on Facebook?In this episode, Susan and Jess throw these hypothetical marketing situations at each other and talk through the best ways to handle them.That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up