Susan and Jess have made a lot of mistakes in their day. In this episode, they share the email marketing no-nos they've learned the hard way, so you don't have to. You'll hear: How to find your brand's most performant frequency Why you don't want as many people on your email list as possible How the right sender can boost your open rates The big difference between B2C and B2B email tacticsThat's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter: https://bit.ly/rants-and-raves-sign-up