Low-hanging fruit is great. But sometimes, you need a high-effort, high-impact program to make a splash in the market.In this episode, Susan and Jess share their top big-whale marketing efforts that actually pay off — and WHY they're worth the investment.Referenced in the show:Descript explainer videoThat's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and their free SEO tool, ottimo (ottimo.cool).Can't get enough? Subscribe to Rants & Raves, the official That's Marketing, Baby newsletter.