Ralph and Kasim reveal industry giant secrets. Listen to this episodenow to gain a fresh perspective on how you can create your own success story!Big businesses shape markets to their advantage. Companies like Apple have not just thrived but revolutionized entire industries by creating markets that didn't even exist before. They share how they do just that by creating problems and then providing the perfect solution. They also discuss how we're at a crucial inflection point where the economy, ad ecosystems, and privacy policies are changing rapidly. They'll share how reallocating your marketing budget towards top-of-funnel brand awareness can be a game-changer, driving growth and value in these shifting times.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Lead, Don't Follow: Learning Market Creation from the Best in the Business:    • Lead, Don't Follow: Learning Market C...   Related video:? Don’t Fight Fair: The 5 Unfair Advantages in Life and Business:    • ? Don’t Fight Fair: The 5 Unfair Adva...  Mentioned resource:The Play Bigger Book: https://www.playbigger.com/bookNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/? The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  ? Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: