Due to how companies function in the startup phase and evolve, most of them operate in silos because it's hard to find cross-functional talent. In addition, the cross-functional processes are perceived to be slow. It's also tough to train people in multiple disciplines. As a result, most SMBs will have one person responsible for each function: sales, purchasing, AR, AP, HR, etc. While this siloed nature may help you sail through the startup phase, it's the cross-functional alignment that will help propel your growth.In today's episode, we have our guest, Pam Fox Rollin, who discusses how to drive cross-functional clarity in a siloed organization. She describes the entire process of driving this clarity, including setting the shared promise and how it differs from a shared vision. Finally, we discussed several stories of executives who may be afraid of driving this clarity in fear of disruption to their organization.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.