26 min listen
Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
Why BUFFER Thinks About Traffic vs. Audience vs. Community ["Exceptions" Ep.6]
ratings:
Length:
40 minutes
Released:
Dec 17, 2018
Format:
Podcast episode
Description
In Episode 6 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand. Today, we go inside social media software company Buffer. They're an exception for many reasons, but chief among them is how they increase emotional resonance between their team and their audience. In this episode, I define the differences between traffic, audience, and resonance, and we hear how Buffer executes against each.
Special thanks to Brian Peters and Kevan Lee for joining.
MORE GOOD STUFF:
My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/
You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at bit.ly/DamnTheBestPractices
Special thanks to Brian Peters and Kevan Lee for joining.
MORE GOOD STUFF:
My book, Break the Wheel, is about questioning best practices to think for yourself. If you want to make better decisions, faster, in your unique context, check it out on Amazon: https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/
You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking by subscribing to my newsletter at bit.ly/DamnTheBestPractices
Released:
Dec 17, 2018
Format:
Podcast episode
Titles in the series (100)
Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW: Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED: Creativity Photography Side Projects Entrepreneurship Sales Boston by Unthinkable with Jay Acunzo