In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone pick you or stick with you? Why would they refer you to their peers or friends? What makes something truly resonate beyond simply holding your attention?After all, our jobs as communicators and storytellers isn't to "get in front of" them. It's to ensure they care.In this episode, you'll learn a simple but powerful technique to speak and write with greater impact.For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.Coaching and consulting: Hire Jay to work with you 1:1 on the most important elements of your brand or projects.Or, hire Jay to develop and/or host a show for your brand: jayacunzo.com/shows***CONNECT WITH JAY ELSEWHERE:WebsiteTwitter and LinkedInEmail: jay@unthinkablemedia.com***PRODUCTION:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins