26 min listen
MINI-Series: Copywriting with Margo Aaron
MINI-Series: Copywriting with Margo Aaron
ratings:
Length:
52 minutes
Released:
May 10, 2023
Format:
Podcast episode
Description
In a 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right. SHOW LINKSMargo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out VOICES IN THIS EPISODE:Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important. KEEP MAKING WHAT MATTERS:1. Get a new story/framework from Jay every other week for making things that matter more to you and others: jayacunzo.com/newsletter2. Join the Creator Kitchen, a membership program for professional communicators to achieve their creative potential.Go inside the making of Unthinkable and all Jay's projects, immerse yourself in the work of inspiring creators, get personalized feedback from Jay, and join live sessions to do better work, more consistently and confidently.creatorkitchen.com(Use code UNTHINKABLE for $100 off membership.)***PRODUCTION CREDITS:- Creator, host, writer, editor, sound design: Jay Acunzo- Producer and researcher: Ilana Nevins
Released:
May 10, 2023
Format:
Podcast episode
Titles in the series (100)
Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW: Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED: Creativity Photography Side Projects Entrepreneurship Sales Boston by Unthinkable with Jay Acunzo