Welcome to Creative Characters, a podcast by Monotype exploring the people and personalities behind the brands, campaigns, and designs we love. In our seventh episode, we speak with Sarah Hyndman, founder of Type Tasting and the author of several books, including Why Fonts Matter and How to Draw Fonts and Influence People. Sarah shares her mission to change the way we think and talk about typography by making it entertaining and relevant with humour, a dash of theater, and lashings of audience participation. To learn more about Sarah and her work, visit typetasting.com and check out our blog post.  To learn more about Monotype, and how we are empowering brands through type, visit, montype.com