44 min listen
Talking type that melts in your heart (not in your hand) with Steffi Marty.
Talking type that melts in your heart (not in your hand) with Steffi Marty.
ratings:
Length:
40 minutes
Released:
Feb 21, 2024
Format:
Podcast episode
Description
This week, host Charles Nix sits down with Steffi Marty, the Global Director of Brand Identity and Design for Mars Snacking. If that sounds abstract, you probably know the brands she oversees: the Mars Bar, Snickers, Skittles, and M&M's. Charles and Steffi collaborated on a new typeface for M&M's, released last year, and the two discuss the joys and challenges of managing such beloved and personal brands, why typography is crucial to that, and what she calls a "ruthless discipline to weed out the things that are unnecessary.” Heading to SXSW? Don't miss a live recording of this very podcast! Join us March 13 at 3pm; register here: mntype.co/sxsw
Released:
Feb 21, 2024
Format:
Podcast episode
Titles in the series (64)
Scott Starrett - Designing an authentic, memorable, winning (and now iconic) political identity.: Welcome to Creative Characters, a podcast by Monotype exploring the people and personalities behind the brands, campaigns, and designs we love. In our second episode, Monotype Creative Type Director Charles Nix talks with Scott Starrett, Co-Founder... by Creative Characters