In this episode, the story of Lisa Schneider, (former) Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account, social media presence, and dictionary brand -- yes, a beloved dictionary brand. Their success started with a simple aspiration that threw into question the most accepted approach to their marketing work. It all ended in a very personal place for the team. Meanwhile, story producer Andrew Littlefield goes exploring in New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition.Finally, Tom Webster voices the dictionary.You can't make this stuff up! It's almost ... unthinkable? (No. Nope. No. I won't go there...) NEWSLETTER:Playing Favorites shares one new story every Friday morning that you can't find anywhere else, focused on creating work that matters. Subscribe at jayacunzo.com/newsletter MEMBER GROUP:Make What Matters is where marketers, freelancers, podcasters, writers, and creatives join forces to push themselves and each other to create more elevated work and accelerate their careers. For techniques, connection, collaboration, and inspiration, consider joining at makewhatmattersgroup.com SPECIAL THANKS TO THOSE INVOLVED IN THIS EPISODE:Lisa Schneider on Twitter: https://twitter.com/lisaschneider64Merriam-Webster on Twitter: https://twitter.com/merriamwebsterAndrew Littlefield (story producer) on Twitter: https://twitter.com/FSUAndrewMariel Bildsten (jazz trombonist) on Spotify: https://open.spotify.com/album/6MYXOUN2105Bi2ROMNmoYS?autoplay=trueTom Webster (voice of the dictionary) on Twitter: https://twitter.com/webby2001***THANKS FOR LISTENING AND SUPPORTING!Keep making what matters.-Jay