26 min listen
Fun with Formats
ratings:
Length:
40 minutes
Released:
Jul 13, 2023
Format:
Podcast episode
Description
Today, why formats matter so much. If you want to get listeners stay engaged, for readers to finish an article, to resonate deeply and make work that matters, then we need to focus on formats. In this episode, we focus on why formats matter so much, how you can search them out for yourself and craft your own to hook an audience and get them to the end.We’re joined by the most format-obsessed person out there: Hugh Garry, co-founder of Storythings. Hugh and his team write the newsletter, Formats Unpacked, diving each week into a format and why they love it so very much and why, maybe, you should too. DEVELOP MORE INSPIRING IDEAS & STORIES:Jay's free newsletter, with a new idea for communicating in ways that connect shared every other Friday: jayacunzo.com/newsletterThe Creator Kitchen: Jay's membership for quality-obsessed creators, built in partnership with Melanie Deziel (author, speaker, NY Times, TIME, HuffPost). Use code UNTHINKABLE for $100 off membership.Jay's 1:1 coaching: book an hour or a month of swapping voice memos -- or book Jay as your dedicated collaborator, coach, exec. producer, and creative partner to develop your ideas and tell more effective stories.***INSIDE THIS EPISODE:Hugh Garry: Director at Storythings, writes the Formats Unpacked newsletterTone Knob newsletterBrands and Humour newsletter***PRODUCTION CREDITS:- Creator, host, writer, editor: Jay Acunzo- Producer and researcher: Ilana Nevins
Released:
Jul 13, 2023
Format:
Podcast episode
Titles in the series (100)
Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW: Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED: Creativity Photography Side Projects Entrepreneurship Sales Boston by Unthinkable with Jay Acunzo