The stories that inspire us and move others to action don't often feel within our grasp. Maybe we think it's about budget, or more time, or even more team. But so often, creativity is about resourcefulness, not resources. This applies squarely to storytelling.In fact, if we just learned (or re-learned) what a "story" really is, we might better equip ourselves to tell great stories.Stories require one ingredient above all others: tension.Want to evolve and improve as a storyteller? Master the use of tension, across three phases. Today, in another one-shot episode, we talk about the traits of each phase and use some examples, all so we can continue to change how we see the work and elevate our creativity -- without adding tons more resources.SUPPORT THE SHOW + CONTINUE TO ELEVATE YOUR CREATIVITY:1. NEWSLETTER: Subscribe to my free newsletter and get one new story each week. Join thousands of creators, from in-house makers and marketers at Adobe, Red Bull, Shopify, Salesforce, the BBC, the NY Times, and similar, to tons of entrepreneurs, freelancers, and independent creators. Subscribe free at jayacunzo.com/newsletter2. MEMBERSHIP: Become a monthly supporter (get bonus content and invites to live masterclasses) or become a full member (includes access to a community forum). Learn more at makewhatmattersgroup.com3. COURSE: Thinking of making your own podcast, or trying to level up an existing show? Explore my course for more creative podcasts, Growable Shows, at jayacunzo.com/growable-shows4. SPEAKING & BOOKS: Learn more about my books and public speaking, and all my other projects, at jayacunzo.com----------Thanks so much for listening, supporting, and sharing!Keep making what matters.- JayTwitter: @jayacunzoIG: @jacunzoLinkedIn: linkedin.com/in/jayacunzo