Quality vs. Quantity [Creativity Series #1]

Slingshot: The Cooper Review [Creativity Series #9]: Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you? LINKS TO KNOW: [TheCooperReview.com](TheCooperReview.com) Sarah's Twitter: [twitter.com/sarahcpr](https://twitter.com/sarahcpr "https://twitter.com/sarahcpr") [10 Tricks to Appear Smart in Meetings](http://thecooperreview.com/10-tricks-appear-smart-meetings/) SUBSCRIBE TO THE SHOW: by Unthinkable with Jay Acunzo

18 min listen

2% Better [Creativity Series #8]: People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners? Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it. LINKS TO KNOW:  Granny's Pie Factory: [grannyspiefactory.com](http://grannyspiefactory.com/) Newfangled: [newfangledstudios.com](newfangledstudios.com) SUBSCRIBE: Join the list at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other by Unthinkable with Jay Acunzo

44 min listen

Side Projects [Creativity Series #2]: Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:  Neil's Twitter: [twitter.com/1000awesome](http://twitter.com/1000awesome) Neil's TED talk: [https://www.ted.com/talks/neil\_pasricha\_the\_3\_a\_s\_of\_awesome?language=en](https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en) Neil's new book: [http://goo.gl/sKAxzL](http://goo.gl/sKAxzL) Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add by Unthinkable with Jay Acunzo

40 min listen

$Side Projects [Creativity Series #2]: Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:  Neil's Twitter: [twitter.com/1000awesome](http://twitter.com/1000awesome) Neil's TED talk: [https://www.ted.com/talks/neil\_pasricha\_the\_3\_a\_s\_of\_awesome?language=en](https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en) Neil's new book: [http://goo.gl/sKAxzL](http://goo.gl/sKAxzL) Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add$

Comfortable Being Uncomfortable [Creativity Series #16]: FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear. LINKS TO KNOW: Jim Mourey's site: [http://www.jimmourey.com by Unthinkable with Jay Acunzo

26 min listen

Slingshot: A Side Project Saved My Startup [Creativity Series #15]: FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning. TODAY: Hear the story of a creative side project that saved a startup. Crew co-founder and CEO Mikael Cho talks about Unsplash.com, a photography side project that now boasts billions of photo views each month and salvaged a startup heading for bankruptcy. The project is so widely used today that a photo on the site gets viewed more times than a photo on the cover of TIME Magazine ... but it all started with a ridiculously small amount of time and an even smaller budget. LINKS TO KNOW: [unsplash.com](https://exit.sc/?url=http%3A%2F%2Funsplash.com "http://unsplash.com") Mikael's company: [crew.co](https://exit.sc/?url=http%3A%2F%2Fcrew.co "http://crew.co") Mikael's Twitter: [twitte by Unthinkable with Jay Acunzo

8 min listen

Slingshot: Wooden Nickel Shorts[Creativity Series #5]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts. LINKS TO KNOW:  Dan's Twitter: [twitter.com/DanMilanoHere](http://twitter.com/DanMilanoHere) Wooden Nickel Shorts: [youtube.com/user/WoodenNickelShorts](https://www.youtube.com/user/WoodenNickelShorts) SUBSCRIBE TO THE SHOW: Join the newsletter at [unthinkable.fm](http://unthinkable.fm) Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS EPISODE: [RightSideShirt by Unthinkable with Jay Acunzo

24 min listen

Quality vs. Quantity [Creativity Series #1]: In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush. LINKS TO KNOW: Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. [@jayacunzo](http://Twitter.com/jayacunzo) & [UnthinkableFM](http://Twitter.com/UnthinkableFM) [snapchat.com/add/jayacunzo](http://Snapchat.com/add/jayacunzo) [facebook.com/UnthinkableFM](Facebook.com/UnthinkableFM) SUPPORT FOR THIS EPISODE: [RightSideShirts.org](RightSideShirts.org) - empowering kids to be by Unthinkable with Jay Acunzo

34 min listen

Slingshot: 20 Minutes to Do the Impossible [Creativity Series #23]: Harry Stebbings managed to break into venture capital -- one of the most difficult industries to work in -- at the age of just 20. And he did so with a side project that took a strong stance on industry norms: The Twenty-Minute VC. In this episode, he recounts the early days of coming up with his idea, longing to work with millionaires who would hardly give him the time of day, and the moment when everything changed. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Harry's side project: [http://www.thetwentyminutevc.com/](http://www.thetwentyminutevc.com/) Harry on Twitter: [http://twitter.com/harrystebbings](http://twitter.com/harrystebbings) Jay's Twitter (best way to chat and offer feedback): [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) Jay's Snap by Unthinkable with Jay Acunzo

7 min listen

Slingshot: Carving the White Whale [Creativity Series #3]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Erik Devaney talks about carving the white whale. LINKS TO KNOW:  Erik's Twitter: [twitter.com/bardofboston](http://twitter.com/bardofboston) Erik's Medium article: [https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da](https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da) SUBSCRIBE TO THE SHOW: Join the newsletter at [unthinkable.fm](http://unthinkable.fm) Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS by Unthinkable with Jay Acunzo

33 min listen

The Bias to Act [Creativity Series #14]: FOR EXCLUSIVE BONUS CONTENT: Subscribe at [unthinkable.fm](http://unthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning. TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today... Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. by Unthinkable with Jay Acunzo

24 min listen

Slingshot: The Odyssey of Writing a Book [Creativity Series #21]: GET THE ENTIRE CONVERSATION from this episode -- subscribe at [http://unthinkable.fm](http://unthinkable.fm) before October 30, 2016. TODAY: Jonathan Fields has written several books, hosts a top podcast, and speaks all over the world. By most measures, he's "made it." But his latest book, How to Live a Good Life, caused him to question everything he knew about writing. In this episode, he recounts the odyssey of writing the book and shares what he learned studying the most successful authors in business. He also geeks out about the most exciting part of reading great writing -- and the weird reaction we all seem to share when we encounter it. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Jonathan's new book is available here: [https://www.amazon.com/How-Live-Good-Life-Surpr by Unthinkable with Jay Acunzo

10 min listen

Slingshot: Scott Monty, Oxymoron [Creativity Series #13]: SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love? (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Scott's side project: [http://www.ihearofsherlock.com/](http://www.ihearofsherlock.com/) Scott's newsletter and related mini-podcast: [http://fullmontyshow.com/](http://fullmontyshow.com/) Scott's Twitter: [http://twitter.com/scottmonty](http:/ by Unthinkable with Jay Acunzo

6 min listen

Craft-Driven [Creativity Series #4]: When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work. LINKS TO KNOW:  Gracenote's Twitter: [twitter.com/gracenoteboston](twitter.com/gracenoteboston) The Coffee Trike's Twitter: [twitter.com/TheCoffeeTrike](https://twitter.com/TheCoffeeTrike) SUBSCRIBE: by Unthinkable with Jay Acunzo

37 min listen

Unthinkable Mic Check: See you soon! Be sure to subscribe at [Unthinkable.fm](http://Unthinkable.fm) to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: [@UnthinkableFM](http://twitter.com/UnthinkableFM) [@JayAcunzo](http://twitter.comJayAcunzo) by Unthinkable with Jay Acunzo

1 min listen

Slingshot: Beer2B [Creativity Series #25]: Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. In this episode, she shares the story of how it all started in the most unlikely of places. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) Join the journey to figure out what it takes to trust your intutiion: [http://unthinkable.fm](http://unthinkable.fm) LINKS TO KNOW: Juliana on Twitter: [http://twitter.com/attackofthetext](http://twitter.com/attackofthetext) Jay's Twitter (best way to chat and offer feedback): [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) Jay's Snapchat (go behind-the-scenes making the sho by Unthinkable with Jay Acunzo

8 min listen

Art of the Unfinished [Creativity Series #18]: FOR EXCLUSIVE BONUS CONTENT: Subscribe at [http://unthinkable.fm](http://unthinkable.fm) to get a quick note from Jay every Monday morning. TODAY: Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move past a single piece of a project? It just doesn't feel like you can get it RIGHT, so you keep agonizing over that part of the work. Today, we learn about the Art of the Unfinished. We assume that, to ship something successful, we need to share only the good stuff, the completed stuff. But new Unthinkable contributor Cara Hogan joins us to share a story that refutes that -- the story of the George Washington painting on the US dollar bill. Then, we hear from two product managers, Adam Sigel and Karen Rubin, about how they involve others in their process. If your default setting is to believe your ideas are wrong, how do you keep shipping by Unthinkable with Jay Acunzo

26 min listen

In on the Secret [Creativity Series #20]: Subscribe at [unthinkable.fm](unthinkable.fm) to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it." But what if the point of sharing our ideas is NOT to get the approval of others? Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project. LINKS TO KNOW: Andrew Littlefield: [twitter.com/FSUAndrew](twitter.com/FSUAndrew) Oliver Warden: [twitter.com/robotbigfoot](twitter.com/robotbigfoot) Frank Warren by Unthinkable with Jay Acunzo

28 min listen

The Muse Is An Excuse [Creativity Series #6] by Unthinkable with Jay Acunzo

36 min listen

Think Smaller [Creativity Series #24]: Subscribe at [http://unthinkable.fm](http://unthinkable.fm) to get our weekly hypothesis answering one question, explored through story: What does it take to trust your intuition? TODAY: We assume creativity has to be big. We need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. But what if to get all that, we need to think smaller? Today, we go outside our echo chamber with James Miller, creator of the project A Small Fiction. Then, we hear the story of Larry Smith and the Six Word Memoir project. LINKS TO KNOW: A Small Fiction on Twitter: [http://twitter.com/asmallfiction](http://twitter.com/asmallfiction) The tweet discussed: [https://twitter.com/ASmallFiction/status/659251935199891456](https://twitter.com/ASmallFiction/status/659251935199891456) Larry Smith on Twitter: [https://twitter.com/larrysmith](https://twitter.com/larrys by Unthinkable with Jay Acunzo

20 min listen

A Message From Jay: A message from Jay about the future of Unthinkable. Be sure to subscribe at [unthinkable.fm](http://unthinkable.fm). by Unthinkable with Jay Acunzo

9 min listen

Wizards [Intuition Series #7]: Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!) Learn more and register at [http://contentmarketingworld.com](http://contentmarketingworld.com) (use code UNTHINKABLE for $100 off the main event and all-access passes) FIND ME HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat.com by Unthinkable with Jay Acunzo

22 min listen

On the Making of Unthinkable: While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at [http://unthinkable.fm](http://unthinkable.fm) for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes! SUBSCRIBE: [http://unthinkable.fm](http://unthinkable.fm) BEHIND-THE-SCENES: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SAY HI: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) TODAY'S EPISODE SYNDICATED FROM: [https://soundcloud.com/louderthanwordsjohnbonini](https://soundcloud.com/louderthanwordsjohnbonini) by Unthinkable with Jay Acunzo

56 min listen

Names You Know, Stories You Don't: Robert Rose: We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland. Use code UNTHINKABLE to get $100 of your ticket price. Visit [contentmarketingworld.com](contentmarketingworld.com) FEEDBACK ON THE SHOW? LET ME KN by Unthinkable with Jay Acunzo

33 min listen

Slingshot: I'm No Spider-Man [Creativity Series #17]: SUBSCRIBE at [unthinkable.fm](https://unthinkable.fm "http://unthinkable.fm") to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Tom's Twitter: [twitter.com/bostontweet](https://twitter.com/bostontweet "http://twitter.com/bostontweet") Tom's Snapchat: [snapchat. by Unthinkable with Jay Acunzo

10 min listen

Slingshot: Writing Without Bullshit [Creativity Series #27]: Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) Join the journey to figure out what it takes to trust your intutiion: [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") LINKS TO KNOW: Josh on Twitter: [twitter.com/jbernoff](https://twitter.com/jbernoff "twitter.com/jbernoff") Josh's writing: [withoutbullshit.com](http://withoutbullshit.com) Jay's Twitter (best way to chat and offer feedback): [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com% by Unthinkable with Jay Acunzo

6 min listen

Names You Know, Stories You Don't: Mitch Joel: We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland. Use code UNTHINKABLE to get $100 of your ticket price. Visit by Unthinkable with Jay Acunzo

35 min listen

Beauty in the Broken [Creativity Series #10]: Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles. First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour. LINKS TO KNOW: John Marsh: [www.linkedin.com/in/john-marsh-1576069](http://www.linkedin.com/in/john-marsh-1576069) John Marsh's real estate business: [http://www.liveopelika.com/](http://www.liveopelika.com/) New York Times piec by Unthinkable with Jay Acunzo

36 min listen

Jumping the Shark [Creativity Series #22]: Subscribe at [http://unthinkable.fm](http://unthinkable.fm) to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: Why do some people seem totally fine using tactics that make us nauseous? If we're going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don't seem to mind using. Why the gap in thinking? How can we make sense of that? And how does it change our behavior? Today, we go outside our echo chamber with Emily Hirshey, a writer on Ashton Kutcher's Netflix show, The Ranch. Then we hear the story of two veteran content marketers who completely rejected one of the most common -- if gimmicky -- B2B marketing tactics. LINKS TO KNOW: Emily Hirshey on Twitter: [https://twitter.com/emilyhirshey](https://twitter.com/emilyhirshey) The Ranch on Netflix: [https://www.netflix.com/title/80077977](https://www.netflix.c by Unthinkable with Jay Acunzo

25 min listen

Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW:  Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED:  Creativity  Photography Side Projects Entrepreneurship Sales Boston by Unthinkable with Jay Acunzo

26 min listen

$Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW:  Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED:  Creativity  Photography Side Projects Entrepreneurship Sales Boston$

Zig When Others Zag [Creativity Series #12] by Unthinkable with Jay Acunzo

21 min listen

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Quality vs. Quantity [Creativity Series #1]

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