Slingshot: Beer2B [Creativity Series #25]

Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW:  Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED:  Creativity  Photography Side Projects Entrepreneurship Sales Boston by Unthinkable with Jay Acunzo

26 min listen

$Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW:  Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED:  Creativity  Photography Side Projects Entrepreneurship Sales Boston$

Slingshot: Scott Monty, Oxymoron [Creativity Series #13]: SUBSCRIBE: unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Scott Monty is one of the world's most forward-thinking marketing minds. He spends his time helping big brands evolve, whether that was in-house at Ford or today as a consultant. So why is he so obsessed with the past? And what is he doing building a side project that historians and NBA players alike seem to love? (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Scott's side project: [http://www.ihearofsherlock.com/](http://www.ihearofsherlock.com/) Scott's newsletter and related mini-podcast: [http://fullmontyshow.com/](http://fullmontyshow.com/) Scott's Twitter: [http://twitter.com/scottmonty](http:/ by Unthinkable with Jay Acunzo

6 min listen

2% Better [Creativity Series #8]: People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners? Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it. LINKS TO KNOW:  Granny's Pie Factory: [grannyspiefactory.com](http://grannyspiefactory.com/) Newfangled: [newfangledstudios.com](newfangledstudios.com) SUBSCRIBE: Join the list at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other by Unthinkable with Jay Acunzo

44 min listen

Quality vs. Quantity [Creativity Series #1]: In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush. LINKS TO KNOW: Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. [@jayacunzo](http://Twitter.com/jayacunzo) & [UnthinkableFM](http://Twitter.com/UnthinkableFM) [snapchat.com/add/jayacunzo](http://Snapchat.com/add/jayacunzo) [facebook.com/UnthinkableFM](Facebook.com/UnthinkableFM) SUPPORT FOR THIS EPISODE: [RightSideShirts.org](RightSideShirts.org) - empowering kids to be by Unthinkable with Jay Acunzo

34 min listen

Unthinkable Mic Check: See you soon! Be sure to subscribe at [Unthinkable.fm](http://Unthinkable.fm) to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: [@UnthinkableFM](http://twitter.com/UnthinkableFM) [@JayAcunzo](http://twitter.comJayAcunzo) by Unthinkable with Jay Acunzo

1 min listen

Slingshot: Scott Belsky & Behance [Creativity Series #11]: The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: [Behance.com](Behance.com) Scott's Twitter: [twitter.com/scottbelsky](twitter.com/scottbelsky) SUBSCRIBE TO THE SHOW: Get a note from Jay every Monday morning, plus links to the newest episode of Unthinkable. Subscribe at [unthinkable.fm](http://unthinkable.fm) GO BEHIND-THE-SCENES Follow Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo") or Snapchat: [Snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2FSnapchat.com%2Fadd%2Fjayacunzo "http://Snapchat.com/add/jayacunzo") TOPICS DISCUSSED: Creativity by Unthinkable with Jay Acunzo

7 min listen

Slingshot: The Cooper Review [Creativity Series #9]: Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you? LINKS TO KNOW: [TheCooperReview.com](TheCooperReview.com) Sarah's Twitter: [twitter.com/sarahcpr](https://twitter.com/sarahcpr "https://twitter.com/sarahcpr") [10 Tricks to Appear Smart in Meetings](http://thecooperreview.com/10-tricks-appear-smart-meetings/) SUBSCRIBE TO THE SHOW: by Unthinkable with Jay Acunzo

18 min listen

Travel [Intuition Series #6]: Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket? Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) FIND JAY HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat by Unthinkable with Jay Acunzo

22 min listen

$Travel [Intuition Series #6]: Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket? Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) FIND JAY HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat$

Side Projects [Creativity Series #2]: Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:  Neil's Twitter: [twitter.com/1000awesome](http://twitter.com/1000awesome) Neil's TED talk: [https://www.ted.com/talks/neil\_pasricha\_the\_3\_a\_s\_of\_awesome?language=en](https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en) Neil's new book: [http://goo.gl/sKAxzL](http://goo.gl/sKAxzL) Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add by Unthinkable with Jay Acunzo

40 min listen

$Side Projects [Creativity Series #2]: Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:  Neil's Twitter: [twitter.com/1000awesome](http://twitter.com/1000awesome) Neil's TED talk: [https://www.ted.com/talks/neil\_pasricha\_the\_3\_a\_s\_of\_awesome?language=en](https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en) Neil's new book: [http://goo.gl/sKAxzL](http://goo.gl/sKAxzL) Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add$

Slingshot: Carving the White Whale [Creativity Series #3]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Erik Devaney talks about carving the white whale. LINKS TO KNOW:  Erik's Twitter: [twitter.com/bardofboston](http://twitter.com/bardofboston) Erik's Medium article: [https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da](https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da) SUBSCRIBE TO THE SHOW: Join the newsletter at [unthinkable.fm](http://unthinkable.fm) Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS by Unthinkable with Jay Acunzo

33 min listen

Craft-Driven [Creativity Series #4]: When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work. LINKS TO KNOW:  Gracenote's Twitter: [twitter.com/gracenoteboston](twitter.com/gracenoteboston) The Coffee Trike's Twitter: [twitter.com/TheCoffeeTrike](https://twitter.com/TheCoffeeTrike) SUBSCRIBE: by Unthinkable with Jay Acunzo

37 min listen

Beauty in the Broken [Creativity Series #10]: Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles. First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour. LINKS TO KNOW: John Marsh: [www.linkedin.com/in/john-marsh-1576069](http://www.linkedin.com/in/john-marsh-1576069) John Marsh's real estate business: [http://www.liveopelika.com/](http://www.liveopelika.com/) New York Times piec by Unthinkable with Jay Acunzo

36 min listen

The Muse Is An Excuse [Creativity Series #6] by Unthinkable with Jay Acunzo

36 min listen

Zig When Others Zag [Creativity Series #12] by Unthinkable with Jay Acunzo

21 min listen

Slingshot: Wooden Nickel Shorts[Creativity Series #5]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts. LINKS TO KNOW:  Dan's Twitter: [twitter.com/DanMilanoHere](http://twitter.com/DanMilanoHere) Wooden Nickel Shorts: [youtube.com/user/WoodenNickelShorts](https://www.youtube.com/user/WoodenNickelShorts) SUBSCRIBE TO THE SHOW: Join the newsletter at [unthinkable.fm](http://unthinkable.fm) Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS EPISODE: [RightSideShirt by Unthinkable with Jay Acunzo

24 min listen

Comfortable Being Uncomfortable [Creativity Series #16]: FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear. LINKS TO KNOW: Jim Mourey's site: [http://www.jimmourey.com by Unthinkable with Jay Acunzo

26 min listen

On the Making of Unthinkable: While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at [http://unthinkable.fm](http://unthinkable.fm) for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes! SUBSCRIBE: [http://unthinkable.fm](http://unthinkable.fm) BEHIND-THE-SCENES: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SAY HI: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) TODAY'S EPISODE SYNDICATED FROM: [https://soundcloud.com/louderthanwordsjohnbonini](https://soundcloud.com/louderthanwordsjohnbonini) by Unthinkable with Jay Acunzo

56 min listen

Art of the Unfinished [Creativity Series #18]: FOR EXCLUSIVE BONUS CONTENT: Subscribe at [http://unthinkable.fm](http://unthinkable.fm) to get a quick note from Jay every Monday morning. TODAY: Your creative intuition is a powerful guide. So why does it occasionally seem like you're wandering in circles, unable to move past a single piece of a project? It just doesn't feel like you can get it RIGHT, so you keep agonizing over that part of the work. Today, we learn about the Art of the Unfinished. We assume that, to ship something successful, we need to share only the good stuff, the completed stuff. But new Unthinkable contributor Cara Hogan joins us to share a story that refutes that -- the story of the George Washington painting on the US dollar bill. Then, we hear from two product managers, Adam Sigel and Karen Rubin, about how they involve others in their process. If your default setting is to believe your ideas are wrong, how do you keep shipping by Unthinkable with Jay Acunzo

26 min listen

Don't Start with Data [Creativity Series #28]: What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") TODAY: What if something is based not on historical precedent, but potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing. LINKS TO KNOW: Michael Brenner on Twitter: [twitter.com/BrennerMichael](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2FBrenn by Unthinkable with Jay Acunzo

19 min listen

The Bias to Act [Creativity Series #14]: FOR EXCLUSIVE BONUS CONTENT: Subscribe at [unthinkable.fm](http://unthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning. TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today... Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. by Unthinkable with Jay Acunzo

24 min listen

Wizards [Intuition Series #7]: Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!) Learn more and register at [http://contentmarketingworld.com](http://contentmarketingworld.com) (use code UNTHINKABLE for $100 off the main event and all-access passes) FIND ME HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat.com by Unthinkable with Jay Acunzo

22 min listen

Making the Leap Pt. 1 [How Intuition Works #4] by Unthinkable with Jay Acunzo

25 min listen

Best Practices [Creativity Series #26]: Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") or text TRUST to 444999. TODAY: If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best? Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise. Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow. LINKS TO KNOW: Andrew Littlefield: [http://twitter.com/fsuandrew](htt by Unthinkable with Jay Acunzo

24 min listen

A Message From Jay: A message from Jay about the future of Unthinkable. Be sure to subscribe at [unthinkable.fm](http://unthinkable.fm). by Unthinkable with Jay Acunzo

9 min listen

Slingshot: Magic Markers [Creativity Series #19]: SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's held more than a few jobs that treat her like a voiceless, last-in-line asset machine. They decide the strategy and lead the meetings. She inserts copy and creative where they see fit. Ugh. But Deb Aoki is no ordinary member of the team. She has a quiet superpower that gives her a massive voice in the room ... all without needing to say a single word. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Deb Aoki's site (comics, sketches, etc.) http://mangacomicsmanga.com/ Deb's Twitter: https://twitter.com/debaoki Jay's Twitter: twi by Unthinkable with Jay Acunzo

8 min listen

Process [Intuition Series #5]: "What is your writing process?" Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM! Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE? Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet. Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) Boston-based bands who helped make this episode sound great: - [http://www.ballroomthieves.com/](http://www.ballroomthieves.com/) - [https://cru by Unthinkable with Jay Acunzo

16 min listen

$Process [Intuition Series #5]: "What is your writing process?" Like cats on catnip, us content marketers just can't resist when someone answers that question. We positively obsess over each others' writing process, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM! Seth Godin shaves his head 'til you can SEE the brilliance? HONEY! CAN YOU GET THE BACK OF MY HEAD PLEASE? Process. It's like the skeleton key to our creativity. If we can just possess the right one, the BEST one, we'll do our best work yet. Today, we go exploring deep into this topic, and we question what makes this concept so damn addicting. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) Boston-based bands who helped make this episode sound great: - [http://www.ballroomthieves.com/](http://www.ballroomthieves.com/) - [https://cru$

Facing Yourself [Intuition Series #4]: Richard's side project started with that familiar feeling when you just can't wait to see people's reactions. But in this case, it was his own reaction that surprised this serial side hustler. SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK ON THE SHOW? - Email [jay@unthinkable.fm](mailto:jay@unthinkable.fm) - Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) - Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) - Insta [http://instagram.com/jacunzo](http://instagram.com/jacunzo) LINKS TO KNOW: Richard's side project: [http://theuserisdrunk.com](http://theuserisdrunk.com) Richard on Twitter: [https://twitter.com/richlitt](https://twitter.com/richlitt) TOPICS DISCUSSED: Creativity Web Development User Experience Design Side Projects Alcoholism HubSpot Hacker News Startups by Unthinkable with Jay Acunzo

9 min listen

Voices [Intuition Series #9]: We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it. Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition. What happens when you combine intent with hunger? It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK // WORK WITH JAY: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [h by Unthinkable with Jay Acunzo

25 min listen

$Voices [Intuition Series #9]: We live in the era of experts. If we don't have an idea or answer, we can find and follow everyone else's. This creates copycat, forgettable work. Luckily, the most powerful way to differentiate from all of that is obvious and free. The only question is whether we have the courage to deploy it. Stories about Lisa Schneider, Chief Digital Officer at Merriam-Webster, and their award-winning, President-trolling, brilliant and witty Twitter account. Their success started with an aspiration and ended in a very personal place. Meanwhile, Producer Andrew Littlefield also goes exploring New York and meets a jazz trombonist who gives us something we can use in our quest to trust our intuition. What happens when you combine intent with hunger? It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK // WORK WITH JAY: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [h$

The Thoughtless Thought Leader [Creativity Series #30]: Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it. Today in this short story about a side project, we hear the tale of Orlando Scampington. Join the community for content-obsessed content marketers: http://unthinkable.fm LINKS TO KNOW: Orlando on Twitter: [http://twitter.com/oscampington](http://twitter.com/oscampington) Tyler on Twitter: [http://twitter.com/tblittwin](http://twitter.com/tblittwin) Watch Orlando's conference keynote: [https://www.youtube.com/watch?v=EVMHN\_iApIo](https://www.youtube.com/watch?v=EVMHN_iApIo) Watch Orlando's company pet policy video: [https://www.youtube.com/watch?v=R1ZIL8gOmhQ](https://www.youtube.com/watch?v=R1ZIL8gOmhQ) Feedback on the show? Say hi to jay via email ([jay@unthinkable.fm](mailto:jay@unthinkable.fm)), Twitter ([http://twitter.com/jayacunzo](http://twitte by Unthinkable with Jay Acunzo

9 min listen

$The Thoughtless Thought Leader [Creativity Series #30]: Tyler Littwin took a deep breath, walked up on stage in front of his entire company, and let them have it. And they...loved every minute of it. Today in this short story about a side project, we hear the tale of Orlando Scampington. Join the community for content-obsessed content marketers: http://unthinkable.fm LINKS TO KNOW: Orlando on Twitter: [http://twitter.com/oscampington](http://twitter.com/oscampington) Tyler on Twitter: [http://twitter.com/tblittwin](http://twitter.com/tblittwin) Watch Orlando's conference keynote: [https://www.youtube.com/watch?v=EVMHN\_iApIo](https://www.youtube.com/watch?v=EVMHN_iApIo) Watch Orlando's company pet policy video: [https://www.youtube.com/watch?v=R1ZIL8gOmhQ](https://www.youtube.com/watch?v=R1ZIL8gOmhQ) Feedback on the show? Say hi to jay via email ([jay@unthinkable.fm](mailto:jay@unthinkable.fm)), Twitter ([http://twitter.com/jayacunzo](http://twitte$

Content Creator Confessions [Intuition Series #2]: We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK ON THE SHOW? - Email [jay@unthinkable.fm](mailto:jay@unthinkable.fm) - Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) - Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) LINKS TO KNOW: Angela's Twitter: [https://twitter.com/that\_angela](https://twitter.com/that_angela) Angela's project: [http://ourgreatescape.ca/](http://ourgreatescape.ca/) TOPICS DISCUSSED: Content Creation Photography Sheep Dogs Side Projects Creativity Craft Print Media Journalism by Unthinkable with Jay Acunzo

18 min listen

$Content Creator Confessions [Intuition Series #2]: We've all been where Angela is at in her work right now. Today, we dive deep into this feeling and try to make sense of it. SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK ON THE SHOW? - Email [jay@unthinkable.fm](mailto:jay@unthinkable.fm) - Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) - Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) LINKS TO KNOW: Angela's Twitter: [https://twitter.com/that\_angela](https://twitter.com/that_angela) Angela's project: [http://ourgreatescape.ca/](http://ourgreatescape.ca/) TOPICS DISCUSSED: Content Creation Photography Sheep Dogs Side Projects Creativity Craft Print Media Journalism$

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Slingshot: Beer2B [Creativity Series #25]

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