Content Creator Confessions [Intuition Series #2]

A Message From Jay: A message from Jay about the future of Unthinkable. Be sure to subscribe at [unthinkable.fm](http://unthinkable.fm). by Unthinkable with Jay Acunzo

9 min listen

Unthinkable Mic Check: See you soon! Be sure to subscribe at [Unthinkable.fm](http://Unthinkable.fm) to get episodes as soon as they launch, plus other exclusive content, goodies, and behind-the-scenes. Twitter: [@UnthinkableFM](http://twitter.com/UnthinkableFM) [@JayAcunzo](http://twitter.comJayAcunzo) by Unthinkable with Jay Acunzo

1 min listen

Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW:  Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED:  Creativity  Photography Side Projects Entrepreneurship Sales Boston by Unthinkable with Jay Acunzo

26 min listen

$Slingshot: The Danger Booth [Creativity Series #7]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Zac Wolf and Becca Goldring discuss their award-winning open-air photo booth, The Danger Booth. LINKS TO KNOW:  Zac's Twitter: twitter.com/zacxwolf Becca's Twitter: twitter.com/Becca\_Bakes TheDangerBooth.com ZacXWolf.com SUBSCRIBE TO THE SHOW: Join the newsletter at unthinkable.fm Jay's Twitter: twitter.com/jayacunzo Show Behind-the-Scenes: Snapchat.com/add/jayacunzo SUPPORT FOR THIS EPISODE: RightSideShirts.org TOPICS DISCUSSED:  Creativity  Photography Side Projects Entrepreneurship Sales Boston$

Zig When Others Zag [Creativity Series #12] by Unthinkable with Jay Acunzo

21 min listen

Slingshot: Carving the White Whale [Creativity Series #3]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Erik Devaney talks about carving the white whale. LINKS TO KNOW:  Erik's Twitter: [twitter.com/bardofboston](http://twitter.com/bardofboston) Erik's Medium article: [https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da](https://medium.com/@bardofboston/carving-the-white-whale-7cf0a830b9da) SUBSCRIBE TO THE SHOW: Join the newsletter at [unthinkable.fm](http://unthinkable.fm) Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS by Unthinkable with Jay Acunzo

33 min listen

The Muse Is An Excuse [Creativity Series #6] by Unthinkable with Jay Acunzo

36 min listen

That Gut Feeling [Intuition Series #1]: FEEDBACK ON THE SHOW? - Email [jay@unthinkable.fm](mailto:jay@unthinkable.fm) - Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) - Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) TODAY'S STORY: The role of your gut instincts in creating exceptional work. With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative. SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm) LINKS TO KNOW: Andrew Davis on Twitter: [https://twitter.com/drewdavishere](https://twitter.com/drewdavishere) Tim Jensen on Twitter: [https://twitter.com/target\_tim](https://twitter.com/target_tim) Grunt Style: [https://www.gruntstyle.com/](https:/ by Unthinkable with Jay Acunzo

21 min listen

$That Gut Feeling [Intuition Series #1]: FEEDBACK ON THE SHOW? - Email [jay@unthinkable.fm](mailto:jay@unthinkable.fm) - Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) - Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) TODAY'S STORY: The role of your gut instincts in creating exceptional work. With a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn't believe people rise to the occasion as much as they do something else -- something he's mastered and we should, too, if we want to be exceptionally creative. SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm) LINKS TO KNOW: Andrew Davis on Twitter: [https://twitter.com/drewdavishere](https://twitter.com/drewdavishere) Tim Jensen on Twitter: [https://twitter.com/target\_tim](https://twitter.com/target_tim) Grunt Style: [https://www.gruntstyle.com/](https:/$

Beauty in the Broken [Creativity Series #10]: Betting your career on your creativity means you'll have your fair share of saving bad ideas (or "polishing turds" as you'll hear in one of our stories). It also requires the ability to look past the obvious and see the potential for something better or higher quality or generally more creative. It requires you to see beauty in the broken. Today, we look at these ideas from multiple angles. First, I wrestle with some leftovers (BONUS: you get a recipe out of this episode!). Then, we go outside the echo chamber to hear the curious case of the Warriors -- starting in a very bad place. Then we hear the story of entrepreneur John Marsh, whose career journey looks a lot more like a detour. LINKS TO KNOW: John Marsh: [www.linkedin.com/in/john-marsh-1576069](http://www.linkedin.com/in/john-marsh-1576069) John Marsh's real estate business: [http://www.liveopelika.com/](http://www.liveopelika.com/) New York Times piec by Unthinkable with Jay Acunzo

36 min listen

Craft-Driven [Creativity Series #4]: When you agonize over the act of creation itself -- for its own sake, not for some ulterior motive or end result -- good things happen. But in the business world, whether in marketing or as an entrepreneur or freelancer, that mentality is surprisingly rare. So what do you call that behavior when someome wants to skip right to the end result, craft be damned? There's a word for it -- a behavior we need to avoid if we want to be truly creative in our careers. In this episode, we hear the story of Alessandro "San" Bellino, owner of Gracenote Coffee, an espresso bar in downtown Boston. He takes us deep into his approach to his craft, where we'll learn what really matters and get inspired for attacking our own work. LINKS TO KNOW:  Gracenote's Twitter: [twitter.com/gracenoteboston](twitter.com/gracenoteboston) The Coffee Trike's Twitter: [twitter.com/TheCoffeeTrike](https://twitter.com/TheCoffeeTrike) SUBSCRIBE: by Unthinkable with Jay Acunzo

37 min listen

2% Better [Creativity Series #8]: People driven by their creative craft often spend hours agonizing and obsessing over the details of a project. Why? Is that a good thing or a bad thing? How do we know when to actually ship the work? And what does it take in order to operate with that level of detail in a business world often based on seeking shortcuts and cutting corners? Today, we go outside the echo chamber for the story of Niko at Granny's Pie Factory to find out why creative people operate with this extreme care for the details, then we hear about Macaela, Cory, and the team at Newfangled about how and why a creator can be both obsessively connected to a project AND ready to ship it. LINKS TO KNOW:  Granny's Pie Factory: [grannyspiefactory.com](http://grannyspiefactory.com/) Newfangled: [newfangledstudios.com](newfangledstudios.com) SUBSCRIBE: Join the list at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other by Unthinkable with Jay Acunzo

44 min listen

Side Projects [Creativity Series #2]: Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:  Neil's Twitter: [twitter.com/1000awesome](http://twitter.com/1000awesome) Neil's TED talk: [https://www.ted.com/talks/neil\_pasricha\_the\_3\_a\_s\_of\_awesome?language=en](https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en) Neil's new book: [http://goo.gl/sKAxzL](http://goo.gl/sKAxzL) Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add by Unthinkable with Jay Acunzo

40 min listen

$Side Projects [Creativity Series #2]: Creative side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, we hear the story of Neil Pasricha, creator of 1000AwesomeThings.com, a TED speaker, and author of multiple New York Times bestselling books, including The Book of Awesome. LINKS TO KNOW:  Neil's Twitter: [twitter.com/1000awesome](http://twitter.com/1000awesome) Neil's TED talk: [https://www.ted.com/talks/neil\_pasricha\_the\_3\_a\_s\_of\_awesome?language=en](https://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome?language=en) Neil's new book: [http://goo.gl/sKAxzL](http://goo.gl/sKAxzL) Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. SUBSCRIBE: Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add$

Why Is WISTIA So Creative? ["Exceptions" Ep.2]: Big News: My book, Break the Wheel, is now available for pre-orders at [jayacunzo.com/book](jayacunzo.com/book)! Today, Episode 2 of my new documentary series with brand partner Drift, where I go inside some of the world's best B2B companies to understand why and how they're proactively building their brands. "Brand" was a dirty word in many B2B companies for awhile, but these individuals are proving why it's arguably the most important strategy today for creating exceptional companies. Subscribe to my weekly newsletter, Damn the Best Practices, for one new story each week about questioning conventional thinking: [bit.ly/damnpractices](bit.ly/damnpractices) You can also say hi on Twitter [@jayacunzo](twitter.com/jayacunzo) or Instagram [@jacunzo](instagram.com/jacunzo) by Unthinkable with Jay Acunzo

49 min listen

Don't Start with Data [Creativity Series #28]: What does it take to trust your intuition and succeed? Get a new hypothesis every Monday morning via email, packaged as an irresistible story. Text TRUST to 444999 ... or subscribe at [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") TODAY: What if something is based not on historical precedent, but potential? How do you measure that? Can you? Today, we go outside our echo chamber with a Grammy-nominated music teacher who helps us re-think our conventional wisdom about data. Then, we return to the business world and hear the story of Michael Brenner, the former VP of content marketing at software giant SAP. He shares his personal odyssey that unfolded after the company CEO tapped him to transform the business's entire approach to marketing. LINKS TO KNOW: Michael Brenner on Twitter: [twitter.com/BrennerMichael](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2FBrenn by Unthinkable with Jay Acunzo

19 min listen

The Bias to Act [Creativity Series #14]: FOR EXCLUSIVE BONUS CONTENT: Subscribe at [unthinkable.fm](http://unthinkable.fm "http://unthinkable.fm") to get a quick note from Jay every Monday morning. TODAY: Too often, creative people idolize the IDEA of being creative. But our jobs aren't to "be creative." Our jobs are to CREATE. In other words, we need a bias to act. But that's much easier said than done. Until you hear our stories today... Today, we go outside the echo chamber with executive coach Heather Legge. Although she coaches some of the most powerful women in business, she uses a subtle trick pulled from -- of all things -- golf, in order to build creative momentum for her clients. Then, in our feature story, we hear from a side project master: Alec Brownstein, creative director at Dollar Shave Club. His experiments have shaken the internet, getting passed around the big agency world on Madison Ave, inside Google globally, and all around the world. by Unthinkable with Jay Acunzo

24 min listen

Quality vs. Quantity [Creativity Series #1]: In the official launch of Unthinkable, we'll tackle the bizarre but huge debate of quality vs. quantity in marketing. Plus, creator & host Jay Acunzo shares the theme of the show and why it's time to finally, mercifully, start being loud about our one true desire -- to create great content for a living. We'll go outside the marketing echo-chamber to the smartest place on the planet, as well as hear from a prolific content creator who would make most marketers blush. LINKS TO KNOW: Subscribe at [unthinkable.fm](http://unthinkable.fm) for all episodes plus other goodies and behind-the-scenes content. [@jayacunzo](http://Twitter.com/jayacunzo) & [UnthinkableFM](http://Twitter.com/UnthinkableFM) [snapchat.com/add/jayacunzo](http://Snapchat.com/add/jayacunzo) [facebook.com/UnthinkableFM](Facebook.com/UnthinkableFM) SUPPORT FOR THIS EPISODE: [RightSideShirts.org](RightSideShirts.org) - empowering kids to be by Unthinkable with Jay Acunzo

34 min listen

On the Making of Unthinkable: While we're on hiatus from releasing new episodes, here's a closer look at the thinking and inspiration behind making the show. Be sure to subscribe at [http://unthinkable.fm](http://unthinkable.fm) for our emails each Monday morning -- we're sharing the entire framework and process behind making the show run while we tinker on new episodes! SUBSCRIBE: [http://unthinkable.fm](http://unthinkable.fm) BEHIND-THE-SCENES: [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SAY HI: [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) TODAY'S EPISODE SYNDICATED FROM: [https://soundcloud.com/louderthanwordsjohnbonini](https://soundcloud.com/louderthanwordsjohnbonini) by Unthinkable with Jay Acunzo

56 min listen

Slingshot: Beer2B [Creativity Series #25]: Juliana Casale's story is not unlike most of ours, because Juliana Casale is not unlike us -- trying hard to use her creative craft to elevate her career. But unlike many of us, Juliana recognizes something about her side project that has launched her career in B2B marketing forward. In this episode, she shares the story of how it all started in the most unlikely of places. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) Join the journey to figure out what it takes to trust your intutiion: [http://unthinkable.fm](http://unthinkable.fm) LINKS TO KNOW: Juliana on Twitter: [http://twitter.com/attackofthetext](http://twitter.com/attackofthetext) Jay's Twitter (best way to chat and offer feedback): [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) Jay's Snapchat (go behind-the-scenes making the sho by Unthinkable with Jay Acunzo

8 min listen

Slingshot: Writing Without Bullshit [Creativity Series #27]: Josh Bernoff writes a blog about writing, putting him among a TON of others that could be completely the same. So he uses a hook in order to stand out. In this short story about Josh's side project, we dive into how that hook has built him a successful career as a solo entrepreneur and author. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) Join the journey to figure out what it takes to trust your intutiion: [unthinkable.fm](https://exit.sc/?url=http%3A%2F%2Funthinkable.fm "http://unthinkable.fm") LINKS TO KNOW: Josh on Twitter: [twitter.com/jbernoff](https://twitter.com/jbernoff "twitter.com/jbernoff") Josh's writing: [withoutbullshit.com](http://withoutbullshit.com) Jay's Twitter (best way to chat and offer feedback): [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com% by Unthinkable with Jay Acunzo

6 min listen

Slingshot: The Cooper Review [Creativity Series #9]: Slingshots are a mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects is a powerful way to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Sarah Cooper talks about her journey from acting to Google to making the leap pursuing her comedic writing full-time. She parodies business culture, and she's built a nice audience for herself ... but what happens when your creative aspirations differ from what your audience expects from you? LINKS TO KNOW: [TheCooperReview.com](TheCooperReview.com) Sarah's Twitter: [twitter.com/sarahcpr](https://twitter.com/sarahcpr "https://twitter.com/sarahcpr") [10 Tricks to Appear Smart in Meetings](http://thecooperreview.com/10-tricks-appear-smart-meetings/) SUBSCRIBE TO THE SHOW: by Unthinkable with Jay Acunzo

18 min listen

Travel [Intuition Series #6]: Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket? Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) FIND JAY HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat by Unthinkable with Jay Acunzo

22 min listen

$Travel [Intuition Series #6]: Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). Today we go exploring the topic of exploration: Why is travel linked to inspiration? Does travel help our work, or can it derail our productiveness? And how can we better tap into the benefits of travel to our work ... without booking a single ticket? Stories about Anthony Berriola, a barber with a side project to satisfy his wanderlust, and Carla Johnson, and author and speaker about creativity who is on the road more often than not. And Jay decides to take a left instead of a right and test out what we learn ... but things don't go according to plan. It's Unthinkable. \>\> Get the Unthinkable Monday AM email by subscribing [http://unthinkable.fm](http://unthinkable.fm) FIND JAY HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat$

In on the Secret [Creativity Series #20]: Subscribe at [unthinkable.fm](unthinkable.fm) to get a quick note from Jay every Monday morning about trusting your intuition. TODAY: If you're going to reject conventional thinking and instead trust your intuition, you'll find yourself sharing tons of ideas with others. But this can feel scary, like our ideas are secrets we'd prefer to keep inside. And when someone shoots them down, we assume they just don't "get it." But what if the point of sharing our ideas is NOT to get the approval of others? Today, we go outside our echo chamber with Unthinkable contributor Andrew Littlefield to hear the story of an unusual art project in Brooklyn. Then, we talk to internet legend and creator of PostSecret.com, Frank Warren, to hear the story of his epic project. LINKS TO KNOW: Andrew Littlefield: [twitter.com/FSUAndrew](twitter.com/FSUAndrew) Oliver Warden: [twitter.com/robotbigfoot](twitter.com/robotbigfoot) Frank Warren by Unthinkable with Jay Acunzo

28 min listen

Slingshot: I'm No Spider-Man [Creativity Series #17]: SUBSCRIBE at [unthinkable.fm](https://unthinkable.fm "http://unthinkable.fm") to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Tom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Tom's Twitter: [twitter.com/bostontweet](https://twitter.com/bostontweet "http://twitter.com/bostontweet") Tom's Snapchat: [snapchat. by Unthinkable with Jay Acunzo

10 min listen

Slingshot: Scott Belsky & Behance [Creativity Series #11]: The story of how Scott Belsky created Behance, a global community of creatives focused on making ideas happen. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: [Behance.com](Behance.com) Scott's Twitter: [twitter.com/scottbelsky](twitter.com/scottbelsky) SUBSCRIBE TO THE SHOW: Get a note from Jay every Monday morning, plus links to the newest episode of Unthinkable. Subscribe at [unthinkable.fm](http://unthinkable.fm) GO BEHIND-THE-SCENES Follow Jay on Twitter: [twitter.com/jayacunzo](https://exit.sc/?url=http%3A%2F%2Ftwitter.com%2Fjayacunzo "http://twitter.com/jayacunzo") or Snapchat: [Snapchat.com/add/jayacunzo](https://exit.sc/?url=http%3A%2F%2FSnapchat.com%2Fadd%2Fjayacunzo "http://Snapchat.com/add/jayacunzo") TOPICS DISCUSSED: Creativity by Unthinkable with Jay Acunzo

7 min listen

Slingshot: Wooden Nickel Shorts[Creativity Series #5]: Slingshots are a new mini-series within the Unthinkable show where we go deep into a creative side project that winds up someplace surprising. Tinkering on side projects are powerful ways to slingshot our careers forward as content marketers, writers, designers, podcasters, videographers, and any kind of creative. In this episode, Dan Milano talks about the comedy group and video project, Wooden Nickel Shorts. LINKS TO KNOW:  Dan's Twitter: [twitter.com/DanMilanoHere](http://twitter.com/DanMilanoHere) Wooden Nickel Shorts: [youtube.com/user/WoodenNickelShorts](https://www.youtube.com/user/WoodenNickelShorts) SUBSCRIBE TO THE SHOW: Join the newsletter at [unthinkable.fm](http://unthinkable.fm) Jay's Twitter: [twitter.com/jayacunzo](Twitter.com/jayacunzo) Show Behind-the-Scenes: [Snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) SUPPORT FOR THIS EPISODE: [RightSideShirt by Unthinkable with Jay Acunzo

24 min listen

Comfortable Being Uncomfortable [Creativity Series #16]: FOR EXCLUSIVE BONUS CONTENT + CREATIVE EXPERIMENTS: Subscribe at http://unthinkable.fm to get a quick note from Jay every Monday morning. TODAY: As humans, we're wired to seek out experiences that make us feel comfortable. But in order to hone our intuition and follow it in our creative work, we need to constantly make ourselves slightly UNcomfortable. We need to push outside our comfort zone to grow and create better and better work. Today, we go outside our echo chamber to hear a story from Jim Mourey, professor of marketing at DePaul University in Chicago, about how he made guests at his mom's BBQ uncomfortable to change the amount of food they ate. Then, we hear from Tim Washer, creative director of Cisco and a comedian who trained under Amy Poehler and Stephen Colbert's lead writer, on why you need to constantly follow the fear. LINKS TO KNOW: Jim Mourey's site: [http://www.jimmourey.com by Unthinkable with Jay Acunzo

26 min listen

Insides [Intuition Series #10]: When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create? Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it. What happens when you spend way more time thinking about the stuff INSIDE our work? It's Unthinkable. \>\> Get the Unthinkable Monday morning email by subscribing at [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK // WORK WITH JAY: [jay@unt by Unthinkable with Jay Acunzo

21 min listen

$Insides [Intuition Series #10]: When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create? Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it. What happens when you spend way more time thinking about the stuff INSIDE our work? It's Unthinkable. \>\> Get the Unthinkable Monday morning email by subscribing at [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK // WORK WITH JAY: [jay@unt$

Wizards [Intuition Series #7]: Exploring how magic-makers in marketing stand out from the noise by relying more on their personalities than any best practices or tools. Stories about Jay Baer's barbecue adventures (and why his favorite quote involves a pigeon) and Jessica Best's email geekery. At the end, I share some big news. PROUD TO PARTNER WITH CONTENT MARKETING WORLD This episode was created in partnership with Content Marketing World. Come see me, Jay Baer, Jessica Best, and the world's top content marketers speak, September 5-8 in Cleveland. (If you listen and attend the event, PLEASE alert me you're going. I'd love to meet!) Learn more and register at [http://contentmarketingworld.com](http://contentmarketingworld.com) (use code UNTHINKABLE for $100 off the main event and all-access passes) FIND ME HERE: [jay@unthinkable.fm](mailto:jay@unthinkable.fm) [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) [http://snapchat.com by Unthinkable with Jay Acunzo

22 min listen

Slingshot: Magic Markers [Creativity Series #19]: SUBSCRIBE at unthinkable.fm to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join. TODAY: Deb Aoki is like many of us craft-driven creators. She aspires to do great work, but she's held more than a few jobs that treat her like a voiceless, last-in-line asset machine. They decide the strategy and lead the meetings. She inserts copy and creative where they see fit. Ugh. But Deb Aoki is no ordinary member of the team. She has a quiet superpower that gives her a massive voice in the room ... all without needing to say a single word. (Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.) LINKS TO KNOW: Deb Aoki's site (comics, sketches, etc.) http://mangacomicsmanga.com/ Deb's Twitter: https://twitter.com/debaoki Jay's Twitter: twi by Unthinkable with Jay Acunzo

8 min listen

The Man Bun [Season 3]: Scott Stratten looks every part a blacksmith. He's mastered a rare craft in our digital world today, but make no mistake -- he's a master craftsman. And while he may not work with any type of metal, he still forges his work with red hot fire. It’s Unthinkable. LINKS TO KNOW: Scott on Twitter: [http://twitter.com/unmarketing](http://twitter.com/unmarketing) Scott's website: [http://unmarketing.com](http://unmarketing.com) Scott's podcast: [http://www.unmarketing.com/category/podcast/](http://www.unmarketing.com/category/podcast/) by Unthinkable with Jay Acunzo

31 min listen

Brilliance in Plain Sight [Intuition Series #3]: Content marketers put creativity up on a pedestal. But when you actually create for a living, you know something far simpler, and you see something hidden in plain sight: brilliance. SUBSCRIBE at [http://unthinkable.fm](http://unthinkable.fm) FEEDBACK ON THE SHOW? - Email [jay@unthinkable.fm](mailto:jay@unthinkable.fm) - Tweet [http://twitter.com/jayacunzo](http://twitter.com/jayacunzo) - Snap [http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo) LINKS TO KNOW: Joe Lazauskas: [https://twitter.com/JoeLazauskas](https://twitter.com/JoeLazauskas) Cara Hogan: [https://twitter.com/CaraHogan27](https://twitter.com/CaraHogan27) Chris Heivly: [https://twitter.com/chrisheivly](https://twitter.com/chrisheivly) TOPICS DISCUSSED: Content Marketing Creativity Journalism Craft Children Dogs Entrepreneurship Mapquest TechStars Startup Incu by Unthinkable with Jay Acunzo

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Content Creator Confessions [Intuition Series #2]

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