Join our Unthinkable journey -- each week, a new hypothesis for what it takes to trust your intuition and suceed. Subscribe at unthinkable.fm or text TRUST to 444999.
 
TODAY:
If you want to break from convention and follow your intuition, where does that leave all those best practices out there? It's so easy to follow a list or do what someone else says works. But what if best practices aren't even the best?
Go outside the echo chamber with the story of a football coach bucking the trend and finding success -- and hear why his peers STILL think he's crazy, despite mountains of data from Harvard PhDs saying otherwise.
Then, hear the story of Mike Brown and Death Wish Coffee -- and hear about the cardinal sin he committed early on that actually wound up HELPING his brand grow.
LINKS TO KNOW:
Andrew Littlefield: http://twitter.com/fsuandrew
Mike Brown: https://twitter.com/mikebrowndwc
Death Wish Coffee: https://www.deathwishcoffee.com/
Say hi to Jay on Twitter: twitter.com/jayacunzo
Or go behind-the-scenes with making the show on Snapchat: snapchat.com/add/jayacunzo
 
TOPICS DISCUSSED:
 
College Football
Best Practices
Marketing
Coffee
Super Bowl
TV Advertising
Ecommerce
Craft
Creativity
Intuition