Want to know how to get more followers on social media? I've got you covered. This posts is the third in a series on Why Your Audience Isn't Growing. You should also read Why Your Social Media Isn't Growing to see mistakes you might be making! One of the biggest questions that people have about social media is how to get followers. No matter how many you currently have, we all seem to want to get MORE followers. And more. We can never have enough!! I especially know what it feels like to be just starting out where you have under 1000 followers. I remember my first year on Twitter with something like 300 followers, feeling like I would never grow. Getting followers feels like an impossible task. You need more followers so that you have some kind of social proof, so that more people will follow you, but no one will follow you without more followers. And I have found it to be true that once you pass a certain benchmark of at least a thousand people, it gets easier to grow. Getting followers is kind of like a chicken and egg problem. So let's talk about how you get more followers on social media, especially when you are just starting out OR when you are stuck. Note: This post contains affiliate links! That means at no extra cost to you, I will receive a commission if you purchase something through some of the links I share.  Listen to How to Get More Followers on Social Media You can listen right here or on iTunes, Stitcher, or your favorite podcast app. Or keep reading below! HOW TO GET MORE FOLLOWERS ON SOCIAL MEDIA Before we even get into the specifics of how, I want to talk about the WHY. Specifically YOUR why. If you are not super clear on your why, you are going to struggle to grow your social media presence, your blog, and your audience. Your WHY is your purpose. My background is in writing, so I like to think of it as your theme. A theme isn't the beginning-middle-end of a story, but the ideas that run throughout, tying the story together. For an example, my WHY is that I want to help writers and bloggers build an online platform without being smarmy. I love helping people connect with their perfect audience online, using all the tools and strategies that smart marketers use, but without the icky salesy tactics. Knowing my WHY means that if I have a post idea that doesn't fit into that overarching purpose, I don't write it. Or I write it in a guest post somewhere else. Or on my other blog. If you aren't clear on your why or the audience you serve, you are going to really struggle! Take some time to write out a clear statement of purpose. This should include who you serve, how you serve them, and what is unique to you. HOW TO GET FOLLOWERS THROUGH CONTENT Once you have your why in place, you can both create and curate content that fits under the umbrella of your why. In the second post of this series I talked about curating content, which is essentially the way that you share other people's content on social media. I want to go even deeper on this idea of sharing relevant content. Consider your perfect audience (see my series on how to find your perfect audience) when you are coming up with content ideas to create. In the same way, think about your target audience when you are choosing Tweets to Retweet or pins to share on Pinterest. Ask yourself: Does this serve my perfect audience?  When you share awesome content (your own and others), a really cool thing happens. People start to see you as an authority. You become their go-to for news, trends, and resources. You save them the time so they don't have to research all the latest trends or news. Sharing quality content will help you get more followers that are truly interested in you. That's why it's really important to share relevant content. PRO TIP: On Facebook in particular, you need to not only consider the topic, but the kind of content. If you keep sharing viral videos because they get great reach, but you don't CREATE video, this may hurt you in the long run. When