Authors' platforms, what a platform is, and how to build them. Where should you build your platform? Linda's guest, Thomas Umstattd Jr is here to answer our questions.  Thomas is the founder of Author Media and the host of the Novel Marketing Podcast. He travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. Thomas, welcome to your best writing life!During this encore episode, Linda and Thomas discuss, a fun fact most people do not know about Thomas, then we get to business about building your platform. Top two ways to weaponize your platform.What's the most important part of a blog? One big preventable mistake writers make.What skills it takes to write good articles.LINKSAuthor Email Onboarding Sequence Guide  Author Media December - Advent Soul Care for WritersVisit our website Your Best Writing Life PodcastJoin fellow writers in our Facebook group, Your Best Writing LifeVisit the website of our host, Linda Goldfarb