27 min listen
How to Build a Brand When No One Understands What You Do
FromThe Growth Show
ratings:
Length:
19 minutes
Released:
Mar 24, 2016
Format:
Podcast episode
Description
The first rule of branding is to nail down a solid story. But what if your story is extremely complicated and technical? That's the situation Mike Troiano walked into when he become the CMO of Actifio. His solution? Forget the technicalities - instead, pretend you're talking to a 12-year-old about what your company does. That's just one of the branding tips Mike shares in this episode of The Growth Show. Mike also talks with us about some of the challenges he's run into and the specific growth tactics he's seen work along the way.
Released:
Mar 24, 2016
Format:
Podcast episode
Titles in the series (100)
5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth: 5,000 Tattoos, and $75M in Revenue: Inside Tough Mudder's Rapid Growth by The Growth Show