Bookshop is an online platform where you can buy books from local and independent bookstores. But founder Andy Hunter never imagined how quickly he’d need to scale the company after only launching in January.

That’s because what bookstores were experimenting with in February became what they’d need to survive in March.

Andy talks about how he’s not only taking on Amazon, but how Bookshop is creating virtual bookseller communities that are reflective and even larger than their physical ones.