James Freeman is the founder and CEO of Blue Bottle Coffee, a coffee roaster and retailer headquartered in Oakland, California. Blue Bottle has cafes in San Francisco's Ferry Building, New York's Rockefeller Center and New York, as well as seven other locations. Best known for their long lines of customers who wait for individually brewed cups of coffee, Blue Bottle has caught the eye of Silicon Valley’s top investors, including Chris Sacca’s Lowercase Capital, Google Ventures, Kevin Systrom (Instagram founder) and Tony Hawk. Mike and James go behind the scenes on James' passion for good coffee, and how it's led to Blue Bottle's growth.