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#176 - Kal Freese, Taika: Future of DTC, intersection of Web3 and CPG

#176 - Kal Freese, Taika: Future of DTC, intersection of Web3 and CPG

FromDTC POD: How The Best Brands Are Built


#176 - Kal Freese, Taika: Future of DTC, intersection of Web3 and CPG

FromDTC POD: How The Best Brands Are Built

ratings:
Length:
45 minutes
Released:
Mar 8, 2022
Format:
Podcast episode

Description

Kal Freese, co-founder of Taika chats with Blaine & Ramon about launching the functional coffee brand & how Taika leverages opportunities in Web3 to power brand, community, & product growth.Kal is a lifelong entrepreneur, YC alum, and multiple time VC backed founder who has always had a deep passion & appreciation for coffee. When he was 21, Kal opened a coffee shop in Helsinki and became a champion barista ranked no.9 in the world. Kal wanted to create the perfect coffee that provided people with energy but didn’t make them feel wired or jittery. He ended up creating Taika, a functional coffee made with adaptogens including L-theanine, lion’s mane, and ashwagandha.  There are many resources on the internet to learn about Web3. Some of the people and resources that Kal recommends checking out include:Gaby’s Web3 Reading ListTim Ferris’s podcast with Chris Dixon and Naval RavikantJohn Craven’s twitter spacesClub CPGEmily Elyse Miller of OffLimitsSnaxshot by Andrea Hernández Watch the full episode here:  This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your ecommerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM, we'd love to hear from you. Kal Freese  - CEO of TaikaRamon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel  
Released:
Mar 8, 2022
Format:
Podcast episode

Titles in the series (100)

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.