52 min listen
The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith
The backdoor approach to getting your CPG food brand stocked in Wholefoods, with Lil Bucks Founder Emily Griffith
ratings:
Length:
56 minutes
Released:
Apr 22, 2021
Format:
Podcast episode
Description
Today’s episode is brought to you by Klaviyo and I’m chatting with Emily Griffith. Founder of Lil Bucks.
After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.
We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.
LINKS WE MENTION:
Lil Bucks' Website
Lil Bucks' Instagram
Emily's LinkedIn
Emily's Instagram
Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: Hello@femalestartupclub.com
Book: Building A StoryBrand by Donald Miller
Search Engine for Trends: Google Trends
Website: The Hatchery Chicago
Article: Healthyish – Lil Bucks
Podcast: NPR – How I Built This
Podcast: Tim Ferris Show by Tim Ferris
After discovering the potential of an underutilized superfood while living in Australia, Chicago-native Emily Griffith founded Lil Bucks, the buckwheat company with a mission to offer innovative buckwheat snack and breakfast products, while promoting a more nutritious diet and soil health in North America.
We’re chatting about how she got into Wholefoods, pitfalls to look out for when you’re in the CPG space and building your network.
LINKS WE MENTION:
Lil Bucks' Website
Lil Bucks' Instagram
Emily's LinkedIn
Emily's Instagram
Shop Lil Bucks: FEMALESTARTUP for 20% off first order, expires July 31, 2021
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener Research: Hello@femalestartupclub.com
Book: Building A StoryBrand by Donald Miller
Search Engine for Trends: Google Trends
Website: The Hatchery Chicago
Article: Healthyish – Lil Bucks
Podcast: NPR – How I Built This
Podcast: Tim Ferris Show by Tim Ferris
Released:
Apr 22, 2021
Format:
Podcast episode
Titles in the series (100)
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