Ervin Liz is an indigenous Colombian of the Nasa tribe who grew up on a coffee farm helping his family plant, pick, process, and sell their harvest. Years later co-founded The Colombian Coffee Connection where he imports, roasts, and sells the coffee sourced from his home in Colombia direct to the consumer and gives 10% of all profits to charitable initiatives on the farm. Relationship coffee does not get more intimate than that! In this interview we get to hear about Ervin's story, the company's founding, and Ervins perspective on the effectiveness of certifications and their impact on the farmer. We also discuss the trend of internal consumption of specialty coffee at origin, and what shops can do to best represent the farmer to their customers. This is a great opportunity to see the entire supply chain through the yes of someone who has literally done it all.  Enjoy! Links:  To learn more and buy coffee visit:  www.thecollombiancoffeeconnection.com Use code:"Keys" to get 5% off your entire purchase and $5 per lb one coffee sold will also be donated to humanitarian relief "Coffee w/ Heart"  Instagram  Twitter Facebook         Visit Our Sponsors!  www.prima-coffee.com www.pacificfoods.com