28 min listen
12 - The Time Is Now for TikTok
12 - The Time Is Now for TikTok
ratings:
Length:
27 minutes
Released:
Feb 8, 2022
Format:
Podcast episode
Description
What are you waiting for? The best B2B marketers are already experimenting and learning on TikTok. Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs), Ashley Lewin (Director of Demand Gen @ Refine Labs), and Allison Loehman (Director of Demand Gen @ Refine Labs) kept things honest in this episode while discussing why it's challenging for marketers to adopt casual video platforms such as TikTok as part of their strategy. They shared how to get started as an employer brand and why you shouldn't be copying what other B2B marketers are doing on this platform, but actually learning from creators from different niches. TikTok isn't easy for B2B marketers to tackle, especially because it requires a significant mindset shift, and relies on leaning hard into organic. But don't worry, these three have got you covered.
Released:
Feb 8, 2022
Format:
Podcast episode
Titles in the series (100)
6 - Owning Your Career Path with Maya Grossman by Stacking Growth | The B2B Go-to-Market Podcast