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    Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift

    Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift

    FromStacking Growth | The B2B Go-to-Market Podcast

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    Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift

    FromStacking Growth | The B2B Go-to-Market Podcast

    ratings:
    Length:
    6 minutes
    Released:
    Mar 20, 2024
    Format:
    Podcast episode

    Description

    Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
    In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a traditional lead gen reporting and Refine Lab's unique approach


    See the video on our ⁠⁠⁠YouTube Channel⁠
    Released:
    Mar 20, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.