24 min listen
9 - Reaching Your Audience on Emerging Channels
9 - Reaching Your Audience on Emerging Channels
ratings:
Length:
35 minutes
Released:
Jan 27, 2022
Format:
Podcast episode
Description
Todd Clouser (Sr. Manager, Brand Marketing @ Refine Labs) had a conversation with Stephen Pope (Founder & CEO @ SGP Labs) on the Digital Masters Podcast about all things content creation and distribution. They talked about the importance of being early to experiment on channels before they're "proven" to work in the way you're intending and letting go of instant gratification in an effort to lean into blind experimentation. Todd and Stephen get into depth in this episode about their experiences testing out TikTok for B2B, as well as growing YouTube channels and distributing content at scale.
Released:
Jan 27, 2022
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast