24 min listen
Snacks Episode 9: Attribution in a Demand Generation Strategy
Snacks Episode 9: Attribution in a Demand Generation Strategy
ratings:
Length:
6 minutes
Released:
Apr 17, 2024
Format:
Podcast episode
Description
Check out our new partnership with Aspireship
Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success.
See the video on our YouTube Channel
Sidney Waterfall, SVP of Go-To-Market Strategy at Passetto, joins Steph Crugnola to talk about Attribution and Funnel Tracking.
In this episode, Sidney covers the foundations of Attribution in a Demand Generation strategy, how the evolution of buyer behavior has affected the way we monitor attribution, and the mindset shift you need to make to set yourself up for success.
See the video on our YouTube Channel
Released:
Apr 17, 2024
Format:
Podcast episode
Titles in the series (100)
3 - Creating a Personal Brand on Company Time by Stacking Growth | The B2B Go-to-Market Podcast