In this episode, Dan Pfister, founder and CEO of Strategic WinBack shares his experiences and advise on using customer win-back strategies to predictably generate revenue faster and increase sales velocity. Insights he shares include

Is there any money in winning back customers?How does win back compare to prospecting for first-time customersWhy businesses don't invest in customer win-back strategiesWhat sort of numbers can we expect if we use customer win-back strategiesThe biggest misconception around win-back strategiesHow to use customer win-back strategiesHow to know if you are ready for a customer win-back strategyHow to approach deploying a customer win-back strategyHow to get in touch with past customers and hold a conversation with themHow to get personal with a past customerHow best to show potential win-back customers what they are missingHow to know when to quit with customer win-back strategiesHow to segment your customer base based on actions or behaviors