58 min listen
S2 E6 - Hybrid Attribution
S2 E6 - Hybrid Attribution
ratings:
Length:
25 minutes
Released:
May 24, 2022
Format:
Podcast episode
Description
Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.
Released:
May 24, 2022
Format:
Podcast episode
Titles in the series (100)
2 - To Conference or To Not Conference? by Stacking Growth | The B2B Go-to-Market Podcast