In this episode of the Citrix Ready Podcast series, I wanted to explore one of the tech's unsung heroes, application monitoring. Traditionally, a dashboard would warn IT teams something was wrong, and they would react to the problem as users jammed the service helpline asking for updates. In 2020, businesses need to be more proactive and address a problem before it becomes a problem. When browsing the Citrix Market place, I learned that Scoutbees by Control Up helped monitor business app availability proactively and notifies teams in advance about any issues. I invited Allen Furmanski from Citrix and Gadi Feldman from Control Up to learn more about the relationship between both companies and how together they are making monitoring great again. Allen Furmanski is a Senior Alliance Platform Solutions Architect with the Global Alliances Team focusing on joint solutions and go-to-market initiatives with key industry partners. He is a passionate IT professional, Citrix evangelist, creative problem-solver, and public speaker. In his time, Allen enjoys traveling, digital photography, and trying new cuisines. Gadi Feldman is the creator of Scoutbees.io at Control Up. The SaaS Application monitors the availability of your EUC published resources and notifies you in advance about any issue. We talk about all this and explore how the relationship between Citrix, Control Up, and their customers are evolving in a world of digital experiences.