On today’s episode, Tayo chats with James Lam about what they believe is missing in today’s business world, why authenticity is pertinent to entrepreneurship, and how we can build our companies around our own personal genius.  After two of the three businesses that Lam created failed, he decided to take an introspective look at his entrepreneurship style.  And what he found was that, while yes, strategy and courage are important in creating a company, so is authenticity.  So he started to infuse his personality into his latest venture, Look Ahead Marketing, and that has made all the difference.  In an age where most marketing takes place on social media platforms, it can be easy to want to copy everyone else who is successful, especially when you’re just starting out.  However, TikTok and Instagram algorithms are notorious for being unpredictable, and forming your platform in someone else’s likeness does you no good.  So listen to today’s podcast, and learn how you, too, can start putting yourself first - creatively, educationally, and professionally.  You just might find that, like James and Tayo, your inner genius has been enough for you to become successful all along.  The Finer Details of This Episode: Infusing personality into entrepreneurshipLearning from failureAuthenticity, strategy, and courageThe temporary nature of social media platformsGetting paid for creativityPutting yourself firstKnowing your valuesLinks: Connect with James Lam and Look Ahead Marketing: Look Ahead Marketing Website: https://www.lookaheadmarketing.com/Connect with Tayo Rockson and the As Told By Nomads Podcast:Tayo’s Website: https://tayorockson.com/Tayo on LinkedIn: https://www.linkedin.com/in/tayorockson/Tayo on Twitter: https://twitter.com/TayoRocksonTayo on YouTube: https://www.youtube.com/tayorocksonTayo on TikTok: https://www.youtube.com/tayorocksonAs Told by Nomads Podcast: https://podcasts.apple.com/us/podcast/as-told-by-nomads/id910739730UYD Management: https://www.uydmanagement.com/UYD Collective: https://tayorockson.com/uyd-collective Hosted on Acast. See acast.com/privacy for more information.