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S2 E7 - Paid Advertising In A World of Rising Costs [Clearbit Webinar]

S2 E7 - Paid Advertising In A World of Rising Costs [Clearbit Webinar]

FromStacking Growth | The B2B Go-to-Market Podcast


S2 E7 - Paid Advertising In A World of Rising Costs [Clearbit Webinar]

FromStacking Growth | The B2B Go-to-Market Podcast

ratings:
Length:
55 minutes
Released:
May 26, 2022
Format:
Podcast episode

Description

Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Colin White (Head of Demand Generation at Clearbit) and Sidney Waterfall (VP of Demand at Refine Labs). In this episode, they cover rising CAC and what you can do about it as a marketer. 
After listening to this episode, you can expect to learn:

Why demand for digital ads is outpacing available inventory, 
How to respond to worsening targeting power on ad platforms, and 
Where to focus your go-to-market efforts for efficient spend
Released:
May 26, 2022
Format:
Podcast episode

Titles in the series (100)

It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.