28 min listen
S2 E7 - Paid Advertising In A World of Rising Costs [Clearbit Webinar]
S2 E7 - Paid Advertising In A World of Rising Costs [Clearbit Webinar]
ratings:
Length:
55 minutes
Released:
May 26, 2022
Format:
Podcast episode
Description
Today's episode of Stacking Growth consists of a recording from Clearbit's recent webinar, "Paid Advertising in a World of Rising Costs," hosted by Colin White (Head of Demand Generation at Clearbit) and Sidney Waterfall (VP of Demand at Refine Labs). In this episode, they cover rising CAC and what you can do about it as a marketer.
After listening to this episode, you can expect to learn:
Why demand for digital ads is outpacing available inventory,
How to respond to worsening targeting power on ad platforms, and
Where to focus your go-to-market efforts for efficient spend
After listening to this episode, you can expect to learn:
Why demand for digital ads is outpacing available inventory,
How to respond to worsening targeting power on ad platforms, and
Where to focus your go-to-market efforts for efficient spend
Released:
May 26, 2022
Format:
Podcast episode
Titles in the series (100)
6 - Owning Your Career Path with Maya Grossman by Stacking Growth | The B2B Go-to-Market Podcast