Gina Gomez joins Whiskey and Work to talk about building a business in an evolving market. Kelsey and Gina discuss creating a product that sells itself, savvy consumers, business core values and how to lean into the challenges of your business. Sit back, relax and get ready to take some notes on this episode!    What we’re talking about… Gina Gomez is a business strategist and advisor for her business development company that specializes in diversity, equity and inclusion Kelsey talks about meeting Gina first through business and how their friendship has grown since then Gina explains how her clients range across industries and how that enables her to pick business she believes she can make a real impact with How business interactions are changing with the savvy consumer Gina explains why she hated sales  The two talk discuss the art of selling without ever letting it feel like sales  How to and why you should work to craft a product that sells itself (aka creating a more valuable product for the consumer/client) How to separate yourself from the rest of the market  The value of face-time in creating and running a business  How to offer more for less  Creating core values in business and how you hold those values personally Kelsey shares about her value of transparency and how she uses this virtue as a sounding board (both in business and her marriage) The two discuss the inspection of business  How to let these challenges shape you and prepare you for the next thing The skill sets that comes from overcoming these challenges    A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income Links Mentioned Gina Gomez’s Website Gina’s Free Resources Kelsey Murphy’s Website  Kelsey Murphy’s Instagram