Adriana Keefe, Human Design Coach and motivational speaker joins Kelsey on Whiskey & Work to discuss Human Design and her experience of niching down in her coaching journey. Kelsey and Adriana discuss her experience in Kelsey’s signature program called The Coaches Mastermind, her initial exposure to Human Design, how she started incorporating Human Design into her coaching practice, and so much more. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes on this one!  What we’re talking about… Adriana Keefe is a Human Design coach and motivational speaker who helps high achieving women heal their subconscious and become magnetic through Human Design Her initial exposure to Human Design Adriana's personal journey and spiritual awakening How she started incorporating human design into her coaching practice Discussing the fear of claiming expertise in a specific area Emphasizing the importance of recognizing one's knowledge and value How Adriana decided to focus on human design The gradual evolution of her business toward human design expertise. Balancing the desire to help people in various ways with the need to specialize The importance of analyzing the needs and preferences of clients. Creating a group coaching program to address the specific needs of her target audience Launching a membership community based on demand Adriana expresses gratitude for the lessons learned in the The Coaches Mastermind group To learn more or connect with Adriana, visit the links below!  A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income   Links Mentioned Adriana Keefe’s Website  Adriana Keefe’s Instagram  Kelsey Murphy’s Website  Kelsey Murphy’s Instagram  QUOTES: “I noticed that 90% of those chart readings were people coming to me asking about how to understand their design to be able to excel in business.” - AK “I just kept following what the need was, and that's where I really found that caliber of clients who were serious about this work because literally their life was on the line, their livelihood was on the line.” - AK “Oh, yeah, man, that was probably the biggest thing for me is that feeling of how dare I come forward saying I'm an expert when I don't know nearly as much as whoever else I was following in the industry” - AK "And it's the blessing and the curse of really loving a specific topic because we never feel like experts in it, right?" - KM “Sometimes we don't recognize that we have this information in our brain that we just need to allow to open and flow.” - AK