Being a freelancer you need to be putting content out there so that you can start building upon that reputation. As my friend and virtual mentor, Chris Ducker says, "You need to build influence, and by building influence you are seen as trustworthy and get the job done."I have article on my site that potential clients have found through search. They had the question answered in some form or another and then those prospects reached out to me for additional work, or just to do the thing that my article is saying.The other piece of content that has helped is content that I’ve written or talked about on the podcasts about things that I do for my processes.Clients have told me that by hearing how I organize things, how structure projects and my days, and how I just run my business has shown professionalism that most don’t. Those are their words, not mine.I consider the content helpful for positioning and sales, I don’t think that I had any piece of content that’s directly converted someone to become a client of mine. Mainly because I don’t have buy now buttons on articles.Bottom line here is that content helps you sell. It helps you position yourself. It helps you stand out. You should be thinking about your content in a way that is helpful first, then acquisition second. Use your content as an awareness tool, and use your sales process as the converting tool.Service based consultants won’t convert someone to buy their premium priced packages from one article. But one article can make a reader recognize you and your business and see your business as a resource to buy from later on.