Why should I niche or specialize?

FromAsk Rezzz

Start listening View podcast show

Why should I niche or specialize?

FromAsk Rezzz

ratings:

Length:

7 minutes

Released:

Mar 26, 2018

Format:

Podcast episode

Description

You have heard that you need to niche down or specialize your business for a number of factors.

I share with you 4 reasons why you should specialize your business.

Point #4 is something I haven't heard many people but in realty it is THE reason you should start specializing today if you haven't already.

Released:

Mar 26, 2018

Format:

Podcast episode

Titles in the series (100)

You ask, I answer your web development and design business questions. ? Struggling with a client? Want to build recurring revenue but unsure where to start? Feeling overwhelmed? Have a client that's always late? Want to get clients who respect you? This is the show for you 2 times a week.

Skip carousel

Social Media Marketing, is it worth it to do?: If you are wondering if you should focus on social media for your marketing and sales, I share my answer with you. Forbes says that it is 50% less effective than in 2015. Of course, it is! But you don't have to be. by Ask Rezzz
7 min listen
How do I get my clients to value my work?: If you are looking to build recurring revenue in your freelance business or your side hustle, you don't just need to show that the value you bring, but also have customers and clients recognize that value. It's not too difficult to do, but you should add by Ask Rezzz
2 min listen
How can I spot a problem client before they are a client? by Ask Rezzz
3 min listen
How do you build a sales pipeline: Sales is hard as a freelancer. Even myself tend to leave it behind until I need it. But that's the wrong way to do it. Freelancing businesses need a healthy pipeline in order to be stable, profitable, and build a successful business. There isn’t a silver by Ask Rezzz
9 min listen
How to start building an email list as a freelancer: One of the mistakes that I didn’t do early on in my freelance career was to build an email list. Not having a list, or rather not spending some amount of effort into building one with high-quality emails, put me in a bad spot because I didn’t have any way by Ask Rezzz
7 min listen
What's the best way to pivot if you are serving a new niche?: This is always a question when you start to build recurring revenue. It's something that is scary because you don't want to turn down work. In this episode I share 5 pieces of advice to pivot your business. by Ask Rezzz
6 min listen
What are the costs involved in becoming a freelancer?: If you are working a full time job and thinking about quitting to become a full time freelancer, this is a question that has to be running through your mind. Freelancing is a HUGE risk, there's no doubt. by Ask Rezzz
5 min listen
Is the income from freelancing reliable?: “Freelancing” itself is a business and reliability of income for any business depends on the health of that business and the processes of getting the income. If you build a business of your own, which freelancing is, you need to understand all the aspect by Ask Rezzz
6 min listen
What should I do if the prospect won't tell me the budget?: As a freelancer and consultant profits should always be front of mind. Profits will go right out the window if you are dealing with a lot of tire kickers. You want a lead or prospect to be as close to the buying decision as possible. Make sure that they'v by Ask Rezzz
2 min listen
What do you do when crisis hits?: Your client hired you as an expert, they expect that you’ll know what to do and if you don’t that you’ll figure out a way through the crisis. You and your clients are in business together, work together and I promise you, in the end, it’ll all work out f by Ask Rezzz
5 min listen
How do I find out if the niche has value?: In freelancing, the best way to research is to talk with people. You want to jump into some quick and easy questions. 1. How is everything going? 2. What made the decision for you to choose me over someone else? 3. Is there anything that I can be doing b by Ask Rezzz
8 min listen
How do you maintain client expectations around services you provide?: Managing client expectations is one of the most important pieces of your freelance business. For one, most of the time you are working remotely and not seeing the person on an every day basis. So trust and reliability can wane very quickly. During the by Ask Rezzz
4 min listen
What are emerging platforms for freelancers?: A question from Justin Jackson of MegaMaker is a great one and one that I think alot of freelancers wonder about. I go pretty in-depth in my answer this time and highlight some priorites and opportunities. by Ask Rezzz
5 min listen
What is this show all about? by Ask Rezzz
1 min listen
What software tools do you use for business? What is best?: As a freelancer, you are always looking to optimize your tools and work with the best out there. But “What is the best” is such a subjective term. When looking for tools, it’s easy to get into the features and all the shiny objects thinking that you need by Ask Rezzz
6 min listen
Why should I niche or specialize?: You have heard that you need to niche down or specialize your business for a number of factors. I share with you 4 reasons why you should specialize your business. Point #4 is something I haven't heard many people but in realty it is THE reason you sho by Ask Rezzz
7 min listen
How to say “no”: The very first step in specializing your business is to say "no". Once you identified what it is that you don’t want to do, then don’t do it. It sounds simple, and it really is that simple. Remember you are a freelancer and can do anything you want to sh by Ask Rezzz
4 min listen
How do you celebrate milestones with your clients?: Creating a lasting memory with clients can be the way to creating a long-lasting client. We tend to beat ourselves up over the smallest of mistakes and quickly gloss over the biggest of wins. Celebrating a milestone, whether that's a launch of a site, cr by Ask Rezzz
5 min listen
How to you manage your existing clients when you start specializing?: If you are involved in a project or client but at a point where you are starting to figure out your niche. Or maybe you are starting to specialize your freelance business even more to refine your services. It’s always tough to try and figure out how to h by Ask Rezzz
7 min listen
How do I raise my rates?: In order for you to continue to do business and have a successful freelance business, or even side hustle for that matter, you'll need to raise rates. It's easier to give your new rate to incoming leads and projects, but often times the hurdle is with cu by Ask Rezzz
7 min listen
What happens if you can’t define a scope of work on a call?: Firstly, there’s no moving forward with a proposal if you can’t nail down a scope of work right? Often times if you are in one of these conversations, you can tell within 10-15 mins of it that you are in one. It’s usually filled with meandering paths to by Ask Rezzz
5 min listen
How to get clients when I have no portfolio?: Having no portfolio really shouldn't stop you from getting clients. It's more of an opportunity for you to scale back a little bit, solve a problem, and get quick wins for you and your clients. By showing what you can do and deliver on what you say you w by Ask Rezzz
2 min listen
How does the house run with 2 stay at home, freelancing parents?: With the income of the house based on freelancing, I share 3 tips and tactics to keeping the house running smoothly, especially with a 1-year-old running around. by Ask Rezzz
7 min listen
How do you manage time wearing so many hats as a freelancer?: There is this huge sense of overwhelm at times, but it’s important to remember what you need to get done and what you’d like to get done. So Google and many other companies have adopted an 80/20 rule. I myself like to employ this method too. Which basica by Ask Rezzz
7 min listen
How do you get away from a client that is most of your work?: As a freelancer, there needs to be a balance between your business moving forward and your clients’ businesses. As a freelancer you should think like a business owner, not an employee. If your business is not moving forward, your clients will ultimately by Ask Rezzz
6 min listen
What do I do first thing Monday morning?: Being a freelancer for 15 years, I've learned a few tricks. Knowing how to start the week off on the right foot, starts with planning Monday morning before Monday! This is critical for me since I feel like if I don’t do my weekly review on Sundays, I’m by Ask Rezzz
5 min listen
What social media platforms to spend time on?: As a freelancer or consultant, it's hard to set aside time to try new social platforms. So Joe reached out and asked me "How do I determine what social platforms to spend time on?" He followed up with "How do you know you'll get something from it?" The by Ask Rezzz
9 min listen
How to do research and land that first client?: Want to specialize your freelance business? This is the 5th episode in the series to niche down and I'll walk you through how to find and land that first client. There are 6 steps that you need to do in order to find and land that client. Can you lan by Ask Rezzz
10 min listen
Do you struggle with work, family, sick kids, etc?: The struggle is real no matter how long you have been a freelancer. I think at some point in every work-from-home person's life they are faced with this, especially if they have kids. I answer this question and give my 6 tips and tactics to make sure that by Ask Rezzz
8 min listen
How did you specialize your business?: This episode is a bit different in that you'll get to hear a bit of my story that I've never really spoken about too much. Our businesses are personal. As much as we want to keep personal feelings and business separate, there really is no line in between by Ask Rezzz
7 min listen

More Episodes from Ask Rezzz

Skip carousel

A263 - How to onboard a new client?: Onboarding is a term that's thrown around quite often and it has a few different meanings. In the context of this show I'm referring to when a client becomes a client, how are you bringing them into your world. What sort of process to you have that hel by Ask Rezzz
8 min listen
A262 - A podcast for freelancers: The Ask Rezzz show is dedicated to being the most accessible and most valuable podcast for freelancers out there. You can come on and get one-on-one coaching from me along with the support of the audience. Also get resources, strategies, and expert ans by Ask Rezzz
7 min listen
A261 - One year in, what's the next 5 look like?: A celebration is in order! One full year, each and every day, I've answered a question you asked. Today for this special milestone episode, I invited Chris onto the show to throw his questions at me on your behalf. I'll be honest, I really had no idea by Ask Rezzz
19 min listen
A260 - How to unexpectedly delight clients?: "I finished a large project with a client and sent a small gift to them based on something you said in the conversation we had a couple week ago. The response I got was insane! I received a message from them thanking me for the gift card. They then follow by Ask Rezzz
7 min listen
A259 - What 3 things do you grab in the zombie apocalypse?: If you are wondering how all this relates to your business, it doesn't. I just though that I would have some fun today in answering an oddball question so that you can maybe get a glimpse into other parts of my head. If you absolutely need it to relate by Ask Rezzz
5 min listen
A258 - Is Instagram a better vehicle for visibility? Sales?: You have to remember that it's a social network, the key word here is "social". That lends itself to the awareness stage, or visibility as this person puts it. That doesn't mean you can't use it for sales, but from my experience, sales need to be at a by Ask Rezzz
10 min listen
A257 - What kind of content should I promote to potential clients?: You wouldn't walk up to 10 doctors sitting around a table ordering a steak and pitch them even though that's where they all are at the moment, right? Getting into the head of your client and understanding the context and the intent of them in a specifi by Ask Rezzz
9 min listen
A256 - Where do you find freelance clients?: Pay close attention to your existing clients is ?. Just because you found them in one spot, doesn't mean that's where they all are. In this episode, you are going to hear how to get your clients to tell you where their "friends" are. by Ask Rezzz
8 min listen
A255 - Finding Clients Lesson #11: Group Coaching for Leads: I'm continuing here today with the eleventh and final lesson in the "Finding clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Group coaching for by Ask Rezzz
8 min listen
A254 - Finding Clients Lesson #10: Who do you hang with?: I'm continuing here today with the tenth lesson in the "Finding clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Who are you surrounding yourself w by Ask Rezzz
6 min listen
A253 - Finding Clients Lesson #9: Look at your pricing: This is the 9th lesson the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will introduce the phrase "You get what you're paid for." by Ask Rezzz
7 min listen
A252 - Finding Clients Lesson #8: Brag about your clients: This is the 8th lesson in the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help leads relate to your existing clients. It will also give your clients a by Ask Rezzz
8 min listen
A251 - Finding Clients Lesson #7: Your Up Level Skills: This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help you work with clients you had in the past with things that you now know because it's the f by Ask Rezzz
6 min listen
A250 - Finding Clients Lesson #6: Get Yourself On A Podcast: I'm continuing here today with the sixth lesson in the "How to Find Clients" series. This is the no nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson is something by Ask Rezzz
7 min listen
A249 - Finding Clients Lesson #5: Buy a cup of coffee: I'm continuing here today with the fifth lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help yo by Ask Rezzz
5 min listen
A248 - Finding Clients Lesson #4: The Sneak Peek: I'm continuing here today with the fourth lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help y by Ask Rezzz
5 min listen
A247 - Finding Clients Lesson #3: The Client Sandwich: I'm continuing here today with the third lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson will help yo by Ask Rezzz
6 min listen
A246 - Finding Clients Lesson #2: Zero Line Item: I'm continuing here today with the second lesson in the "How to Find Clients" series. This is the no-nonsense series of lessons that work in today's market to find clients you want to be working with on a consistent basis. Today's lesson is solely t by Ask Rezzz
6 min listen
A245 - Finding Clients Lesson #1: Targeted Referrals: If you are like most service business owners I know, then referrals is where you get most of your work from. Yet you can't figure out how to make those more predictable. Today I'm going to share with you a process that I've developed and used based on by Ask Rezzz
8 min listen
A244 - 11 Lessons on How to Find Clients: You are selling a service or product and want to have a system that continuously attracts clients and customers in a predictable way, right? Can I share with you 11 of my top lessons to do so? These aren't tips and strategies that are overplayed. Th by Ask Rezzz
5 min listen
A243 - How to sell strategy?: Specialize so that you can understand the problem fully. Once you can anticipate obstacles and know how to get around them, you can outline the process. So that you can close more strategy sessions. by Ask Rezzz
7 min listen
A242 - How to add a productized service to my business?: Are you providing a solution that allows a potential client to work with you at a lower risk? Custom work is often times a big ask. It's a big investment for someone to not just pay, but also to spend time on. Here's why I like having a smaller, mor by Ask Rezzz
9 min listen
A241 - Why I didn't set goals for 2019: This year, I created themes for myself and the business. The reasoning behind this is simple. If I have a project, decision, or question where I'm suddenly faced with the option to go one way or another, the theme will highlight the right choice. I've by Ask Rezzz
6 min listen
A240 - Why ConvertKit?: I can easily geek out about many things that I like about ConvertKit and some of the ideas that I have, which I dive head first in this show. Most certainly I'll be diving into more discoveries and how I'm solving interesting problems as I continue to by Ask Rezzz
16 min listen
A239 - Why did I move my business from Drip to ConvertKit: Over the years, I've been known to specialize in a few different platforms, Ruby on Rails, PHP, WordPress, WooCommerce (and a few other plugins), and Drip. Anytime I switch from one to the next, I get asked a lot of questions. "Why did you switch?" by Ask Rezzz
14 min listen
A238 - What to say when a client is late on a payment?: I was talking with my new neighbor over the summer about cutting the grass since he saw me out there cutting the grass with my brand new battery powered mower. He shared this with me. > "If you are looking for a landscaper, I'd be happy to give you by Ask Rezzz
6 min listen
A237 - How do you convince someone to sign a contract?: Bottom line is that you don't. You can't convince anyone of anything if they don't have an open mind about it. To be honest, it's actually better for you to refer the project off than to spend the energy working at someone who has already decided not t by Ask Rezzz
6 min listen
A236-What to say when a client insists on adding something new?: All too often a client will ask you for something that you are skeptical about. They are convinced that it will work for whatever you are trying to accomplish, but you have some doubts. Your doubts come from 2 places. The first is your experience an by Ask Rezzz
5 min listen
A235 - How to sell your productized service?: In episode 233 you learned about how to make a productized service. It makes sense that the next question is how do you sell it. To be perfectly honest, knowing how to sell the productized service really should come before you make it, and here's why. by Ask Rezzz
8 min listen
A234 - How to make business habits stick?: How are those goals, those habits for your business working out for 2019? Are you still focused on them or has the reality of 2019 and life, in general, pushed them aside and you are no longer as focused as you were 4 weeks ago, now that it's Feb 1? by Ask Rezzz
10 min listen

Related podcast episodes

Skip carousel

{e171} Target Market Myths: Target market love it or hate it, it s a fact that you ll get traction faster with your new business if you re super specific about who you work with and what you do. Since this is such a common stumbling point for many wellpreneurs, this week, I m... by Alchemy & Action (formerly Wellpreneur): Nature-based Personal Growth for High-Achieving Women
24 min listen
Get Your Boss to Pay for Your Professional Development: Follow these strategies to get your boss to invest in you. by Bossed Up
5 min listen
011 Finding the 4 Pillars to a Sustainable Business: Welcome to episode 11 of the Fail Forward podcast. In previous episodes, I’ve touched on what I believe are the four critical pillars you need to build a successful business. In this episode I take you through each one in turn, explaining why... by Fail Forward
13 min listen
4 Ways To Make Your Job Search Successful When You Want To QUIT by Executive Career Upgrades
24 min listen
4 Tips to Mastering SEO Basics: On today's episode I want to talk about SEO basics. That’s right, we’re talking search engine optimization. I've actually found that a lot of people can get a bit confused about the basics of SEO, so today, I'm sharing 4 beginner tips to help... by SmartBug on Tap
6 min listen
TTE 44: 5 Reasons Why Podcasting is Great for Marketing a Private Practice: Are you using podcasting as a marketing tool for your private practice? If the answer is No, you need to listen to this episode to learn how you can get started with one of the most under-utilized but highest value marketing tactics for private practic... by The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice
38 min listen
S02E08-Step by Step Guide to Specialization: There are 4 steps to starting to specialize your business and landing that first specialized client. 1. The 4 Lists of Specialization 2. Learn how to say "no" 3. Vet the niche to see if it really has value 4. Do the research and land that first client by Live In The Feast
26 min listen
Ep. 88 Four Things You’re Doing That Are Hurting Your Sales by Simple Online Business
24 min listen
101: Taking Breaks in To Prevent Private Practice Burnout: Practicing what we preach is HARD. And I was creeping up to burnout (again) and instead made a decision to build more spaciousness into my business. Tune in to learn about 5 things I do to prevent burnout, 4 things that help my clients who are private... by Mind Money Balance
29 min listen
The 4 Letter Word All Managers Should Avoid: We all know that there are a collection of 4 letter words you shouldn’t use in polite conversation, which except in the most gruff environments, you especially wouldn’t use at work. Today, I want to talk about another 4 letter word. It’s one you hear all by Creating High Performing Teams
11 min listen
Success Leaves Clues with Heather O'Donnell: Today I'm talking with Heather O'Donnell about the incredible growth and success she's had recently with her tutoring business, New Paltz Multi-sensory. She has so much to share when it comes to being in alignment with where you're meant to serve.... by Well-Oiled Operations with Stacy Tuschl
31 min listen
238: Business Survival Guide: 4 Things To Do When Times Get Tough: Let's talk about something we've all been feeling lately: running a successful business is tough right now. Everything is so much more difficult and more overwhelming than it used to be. Getting the same results takes 5x the effort! So I wanted to... by She Means Business Show
20 min listen
How to Name Your New Product, Offering or Brand: Episode 14 by Brandfetti
18 min listen
Can an Agency Succeed in Four Separate Niches?: Apprehensive to declare a niche? Worried that being a niche agency will limit your growth? Do you own a full-service agency that's in need of restructuring? Declaring a niche is one of the best ways to set your agency apart, but is it possible to find... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
20 min listen
Creating Your Best Seller with Rory Vaden: I am so excited to talk with Rory Vaden! This interview is a little different since originally I was planning on hiring Rory to do some branding for my business, instead I said what if we publicly share a coaching call as a podcast! You are getting a... by Well-Oiled Operations with Stacy Tuschl
52 min listen
S1E23 - Growing into a Sales Manager with Daniel Molas of SolarWinds: Daniel is the Director of Sales at SolarWinds. Before he got to this company he spent a lot of time in start-ups. He found a great leader to learn from and now wants to share what he learned to get there. In this episode we discuss:. 1. What it takes... by Surf and Sales
50 min listen
4 D's To Productivity - Dave Woodward - FHR #218: Entrepreneurial overwhelm and feeling like you have to do everything kills productivity. Dave details what he learned from James P. Friel about the “4 Ds to Productivity.” These are simple tools you can quickly implement into your daily business... by ClickFunnels Radio
11 min listen
#147: How to Ask Better Questions and Get Better Business Results with Marie Forleo: Today I’m talking about the ONE THING that could be holding you back in your business. This is a real obstacle that can STALL your business growth. I know this because it stunted my own growth. Today I’m talking about the low-value bullsh*t... by Online Marketing Made Easy with Amy Porterfield
56 min listen
Episode 435| Part 2—Seeing Opportunity Instead of Failure: I’m pulling back the curtain and normalizing failures in business with this 4-part series. Today we’re talking about a time I had to come face-to-face with revamping a fundamental part of my business that was no longer working. Important... by The Jennifer Allwood Show
32 min listen
Forget Being Motivated, Stand In The Energy of COMMITMENT To Your Business: In this episode, I talk about: how my "baby seed" launch changed my business forever why it's essential that you learn how to SELL why it's NOT about being motivated to work on your business. Hint: motivation is fleeting my top tips for working on ... by Online Business Breakthroughs with Faith Mariah
48 min listen
16. Dial This In... This Will Make You Unstoppable: Chances are you've come across obstacles and issues that have made you question why you are in this business... Maybe you've even considered quitting and trying your hand at something else. But the most successful real estate entrepreneurs I know have a ... by How to Raise Capital 101 Show for Real Estate Investors
10 min listen
#3 - Resumes for NonClinical Career Pivots by The Career Rx Podcast for Doctors
23 min listen
Every Business Needs Exclusivity: We've all heard that you always want what you can't have. That's exactly the strategy your business can use to your advantage with exclusivity. In today's episode, I'm giving you four ways you can achieve exclusivity no matter what type of business... by Well-Oiled Operations with Stacy Tuschl
13 min listen
11: Start Treating Your Business Like a Job: In this episode we will discuss the benefits that come from when you start to treat your network marketing business like it's your job. When most people join this profession it's the first time in their lives that they have ever been in the... by Your Virtual Upline Podcast
27 min listen
66- How to convince your company to test a 4-day work week?: Surely, most of us would agree that a 4-day work week is a good idea, right? Early research shows no drop in productivity, and a big increase in employee well-being. So, why hasn’t it been more widely adopted? At the d.MBA, we’ve been running a... by d.MBA
61 min listen
Questions to Ask Before Looking for a New Job by Your Worthy Career
11 min listen
55: Four Ways to Stay Committed in Your Business: Today I want to talk to you about commitment and share with you four key strategies to help you stay committed to performing the right actions in your business to create massive results. Being that last weekend was the Breakthrough Academy Live event,... by Your Virtual Upline Podcast
18 min listen
A182 - How do you go about breaking into a niche (Part 1)?: If you are looking to niche down and your website, portfolio, and client roster doesn’t reflect your new market. By the end of the show, you will see that you don’t have to dive all in and understand how to test the waters by Ask Rezzz
10 min listen
Investing in Bonds #4: How to Take Action and Implement: With interest rates at historic lows and future bond returns expected to be low or even negative, I'm sharing how retirement savers can take action and improve their bond portfolios. by Stay Wealthy Retirement Podcast
17 min listen
Build Credibility at Work: 3 Powerful Tactics! [082] by The Leadership Pod
14 min listen

Discover this podcast and so much more

Why should I niche or specialize?

Why should I niche or specialize?

Description

Titles in the series (100)

More Episodes from Ask Rezzz

Related podcast episodes