29 min listen
How to Name Your New Product, Offering or Brand
FromBrandfetti
ratings:
Length:
18 minutes
Released:
Aug 22, 2019
Format:
Podcast episode
Description
A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C's) that you can come back to, time and time again - to name your brand.
Released:
Aug 22, 2019
Format:
Podcast episode
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