There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.  Enjoyed this ep!? Be sure to hit subscribe so you are in the know when a new episode drops.  Follow me on @anitasiek and the team at @wordfettiGet our 5 e-copy lessons:  wordfettigroup.com/freebie