6 min listen
How to Dial Up The Emotional Temperature In Your Copy (and sell more)
FromBrandfetti
ratings:
Length:
13 minutes
Released:
Nov 13, 2019
Format:
Podcast episode
Description
According to Professor Zaltman from Harvard Business School 95% of our purchasing decisions are made subconsciously and are based on emotion. For example when you're buying a mattress? You're buying a good night's sleep. When you're buying a Jeep? You're buying into adventure. Copywriters know how to exactly tap into the emotional bank account of consumers, and now? You will too. As I drop down 3 easy and instant ways you can dial up the emotional temp in your copy.
Released:
Nov 13, 2019
Format:
Podcast episode
Titles in the series (100)
“Copywriting?” Uh? What’s That?: Episode 2 by Brandfetti