As a freelancer or consultant, it's hard to set aside time to try new social platforms. So Joe reached out and asked me "How do I determine what social platforms to spend time on?" He followed up with "How do you know you'll get something from it?" The short answer to that followup is that you don’t. The long answer is that you need to be aware of why you are on the social platform in the first place and if your audience is there as well. A few different criteria to pick which platform to try 1. Does my current audience exist there? Will my current audience exist there? 2. Why am I expanding here? What’s the purpose of me being here? 3. Know how I’m going to measure success 4. Give it 3-6 months, but abandon quickly, because as you mentioned, it can spread yourself thin and can be a huge time.