In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!  What we’re talking about…   Trena shares her background and journey into YouTube strategy Overcoming introversion and tech aversion to create YouTube content Trena shares her approach to simplifying the YouTube content creation process Emphasize the importance of authenticity and simplicity in YouTube content creation Trena introduces the Profitable Keyword Framework for YouTube content strategy How Trina's framework aligns content with audience needs and search intent The misconception of focusing solely on SEO-driven content The significance of content quality over quantity for business-focused YouTube channels Explanation of the domino effect strategy for series-based content Importance of delivering on the promises made in video titles Recommendations for video length and audience engagement The effectiveness of YouTube Shorts and their alignment with audience preferences Trena's insights on repurposing podcast content for YouTube Trena's recommendations for creating visually engaging podcast content for YouTube Importance of audience retention metrics for evaluating video podcast performance Suggestions for testing and iterating video podcast strategies on YouTube Considerations for aligning video podcast content with audience expectations and preferences To learn more or connect with Trena, visit the links below!  A {free} Tool or Two!  Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income   Links Mentioned   Trena Little’s Website Trena Little’s Instagram Kelsey Murphy’s Website  Kelsey Murphy’s Instagram