If you’re a founder and you’re treating YouTube like you’re an influencer trying to go viral, it’s time to shift your mindset and strategy. In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because your goal isn’t to go viral) and the addition of some amazing AI tools, you can start using YouTube as a consistent tool to drive more traffic to your offers. Listen in and begin to embrace YouTube with the same entrepreneurial mindset that helped you build your business to what it is today! In this episode of the podcast, we talk about:  Why people are burning out on YouTube How TikTok influenced YouTube creators The entrepreneurial mindset shift on YouTube Becoming an expert problem solver Is Shorts worth it for business owners? Using ChatGPT to get to know your audience And so much more!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit   About the Guest: As a YouTube strategist, Trena, who has a  Master’s Degree in Business, helps online course creators develop a YouTube strategy that allows them to scale their business, by driving more traffic to their offers with the right videos!  She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to. Website: https://www.trenalittle.com/ YouTube: https://www.youtube.com/channel/UCs7qwxT0HL2fLTtVrt4i45w Instagram: https://www.instagram.com/trena_little/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/265