Lindsay Niemiec McKenna, VP of Revenue Marketing at Yext, discusses how events can be used to define a company brand, the importance of sales/marketing alignment, the concept of revenue marketing and branded fruit. Lindsay is the mastermind of ONWARD, Yext’s award-winning annual flagship conference. In 2018, ONWARD brought together nearly 6,000 in-person attendees and over 1,000 virtual ones. Lindsay is a Salesforce alum and was named to the 2018 list of DMN’s Marketing Hall of Femme & Women to Watch. IN-PERSON tells the stories behind the world's most daring events and the people who make them happen.