Devin Cleary (VP Experiential Marketing, PTC) shares lessons learned across his eclectic career, how to use data and personas to grow an event, how to retain and hire top talent, and why events need to try harder when it comes to diversity and inclusion. By the time Devin joined PTC in 2016, he had already spearheaded the growth of HubSpot’s INBOUND event, overhauled the event program at the American Red Cross, and spent nearly 6 years orchestrating conferences and trade shows at his own events company.