In this episode of GatherGeeks, BIzBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense. Sponsored by Ticketbud. Running time 43:22.