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Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)

Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)

FromGatherGeeks by BizBash: The Event Industry Podcast


Why Companies Should Invest in the Next Generation of Marketers and Event Organizers (Episode 195)

FromGatherGeeks by BizBash: The Event Industry Podcast

ratings:
Length:
31 minutes
Released:
Sep 11, 2020
Format:
Podcast episode

Description

Host: David Adler Guest: Vince Thompson In this episode of GatherGeeks, BizBash chairman and founder David Adler chats with Vince Thompson, the CEO, founder, and chairman of MELT, an Atlanta-based sports marketing and event agency. In addition to sharing how marketing best practices have evolved during the pandemic, Thompson discusses MELT U, his training program for the next generation of event organizers. He shares how the program—which now accommodates 1,500 young adults—has grown and actually improved after a shift to virtual. He also discusses why more entrepreneurs should invest in the millennials and Gen Z, what older generations can learn from them, what has surprised him most during COVID-19, and much more.
Released:
Sep 11, 2020
Format:
Podcast episode

Titles in the series (100)

Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays. Look for GatherGeeks in your favorite platforms: iTunes, Audible, Spotify, and iHeartRadio, with more on the way. Connect with us on Twitter at @BizBash and join the conversation using the hashtag #gathergeeks.